subject: First Search Consultancy: Viral Marketing Vs Search Engine Optimization [print this page] Viral Marketing and Search Engine Optimization are two famous tools of the web that have been very influential in changing the landscape of websites that have aspired to make a difference over the internet. Both the processes have been dedicated towards one motto, with it being the welfare of the website and its increased popularity over the internet. SEO is more about website optimization and is a consortium of various optimizing methodologies that are deployed to make the website a highly ranked entity on the search engines. On the contrary, viral marketing is more about a fierce marketing maneuver that is used to take the image and popularity of a certain product or idea all across the web universe. This too is a consortium of viral techniques that provide the product with unprecedented popularity within no time.
Search Engine Optimization does a lot of good to the overall rankings and placements of the website. Viral Marketing takes the work done by SEO a notch above by having the website placed highly on something like the Alexa Rankings. Both processes go in tandem and when synchronized and amalgamated together, make for an unbeatable combination. This ballistic form of marketing ensures that the website grows like a virus over the web without having a parasitical influence on any entity. The website becomes more Spider friendly and they start crawling all over it trying to understand whether it deserves to be highly ranked or not.
Both come with their own sets of benefits that cannot be negated. VM helps in launching huge conversion rates and helps in reaching out to a large customer base without making much of an effort. The visibility on search engines is virtually guaranteed as a huge pool of web users where the numbers run into hundreds of millions get to know about your product thoroughly. One way link building towards the website gets enhanced tremendously and all marketing attempts are automated. This form of marketing also helps in enhancing business and registering high sales along with attaining a very impressive growth rate. The methods are easy to develop and can be effortlessly synchronized with other forms of marketing.
The benefits of search optimization too are quite overwhelming. The perspective of the website that is spread all around is that of a globally acclaimed website and the traffic that comes over to the website is also targeted. The visibility of the website is also increased to great lengths where as the return on investments is also dizzying. The website gets long term positioning and the whole process undertaken turns out to be highly cost effective. The sort of flexibility that the website gets on the search engines is quite praise worthy and the results that start flowing in can be measured all the time.
They both are unique in their own way and there is no appropriate comparison between them, as comparing two highly successful processes turns out to be quite a futile exercise.
