subject: Dos And Don'ts While Link Building [print this page] Link building is crucial and important for internet marketing. In other words we can say it is the foundation for SEO. Certain points are to be remembered while building back links for websites or blogs. To get a higher rank, factors like keyword focused anchor text from links, external link popularity, diversity of link sources, keyword used anywhere in the title, trustworthiness of domain play a major role. Certain factors like concealing the links with malicious intention, the links purchased from known seller or brokers, links to web spam sites, hiding the links by user agent and the inaccessibility are showing negative impact on link building.
You can obtain SEO report in any of the major search engines like Google, Yahoo, MSN etc. For obtaining this, one can choose the option of country for getting the top 10 results in that country. The results help the user to modify all the factors that influence the position of his or her website in the rankings of search engine. If it is a keyword search then the user knows the importance of being in the results of first page. SEO report is helpful in achieving in being on the front page of results. After getting this report the user should know what to be done or what not to be. As everybody knows link building enhances the SEO, one should know the fundamentals of link building.
The first and foremost thing is the quality of links. Links like reciprocal links, directory links etc. should be natural or else they will be tripped by a search engine filter. Giving an initial analysis of website regarding the content and the back links to the site are useful. The development of link building should be in a strategic way. It should be amenable with major search engine guidelines. The link building should be effective and match with the content so that it can be effective and achieve higher search engine rankings. Relevance is important or the user may be banned by the search engines.
- Certain things should not be done while link building. These include the following:
Some blog links are sold by networks which can be easily detectable by search engines. The user should not post links from blog comments, forum signature links, wiki links, and links to spam pages as these will be penalized by search engines. The easiest and fastest way to get popularity is paid links but runs the risk of getting major penalties to the blogger. Once the website or blog is identified by the search engines as a link buyer, it will be penalized for several months and longer in some cases and it will not reach the top search positions.
