subject: Marketing Strategy, Free Gift, Strategy, Marketing, Gift [print this page] Everyone loves the idea of receiving something free. The concept of free is not lost on your clients either, which makes it a very good part of your marketing strategy. Do not underestimate the power of providing free things to your clients. When you provide free items to your clients, they will then return to you for future business and become the loyal customer base you want to create. Giving something away will help you build up a reputation as one of the good guys and also get prospective clients hooked so that they are happy to pay for things later. To provide a free give-away could be as simple as sending a postcard to the clients with an advertisement on the card. Use the postcards to announce holiday and seasonal offers that will bring the customers to your business. You can use an online service to send out your postcard marketing annually or at other time throughout the year using your well maintained mailing list. Using this service only takes a small amount of time but the benefits are great for your business. Use the cards to state the easy payment plans, offers, and other important business aspects that you want to relay to them. Add other important information too with the simple postcard sent to the customer. Use a referral program with your current customers so they can receive a gift or discount on the products and services you provide. Everyone has aches and pains so your current customer will surely know someone that will benefit from your services and they will gladly pass on their chiropractor of choice to others needing the relief you provide. Generally, until the customer is aware of the business referral program they will not share their information with friends and family. Increase the benefits of the postcard by adding a tear off coupon for the services to the holder of the coupon for a free product or service. The coupon provides the faith many customers need to feel about your services. The coupon will also serve as a reminder that will eventually have the person remit the coupon for services. Once you get the new customer to your business, you have reached out to create a new client, all due to the coupon you sent out as an advertisement. Other free gifts that are commonly given are e-books or short reports. Done well, this marketing strategy can really advertise your services well. It can establish the link between a clients needs and showing how your product or service can help meet those needs. That is a powerful way to encourage people to buy from you. However, your information product should be of a high quality to fulfill this function adequately. You can do a lot of damage by sending out free gifts which are of a poor quality. People will feel insulted and they will stop looking out for your next communication. They wont open your e-mails as you will have shown them that it may not be worth their while reading what you have to say. However, if you make your free gifts useful to your clients needs and of high quality, they are a great way to establish yourself as an ethical, competent professional interested in helping people and you will have effectively hooked in your potential clients so that they pay to receive more products and services from you. You will never lose out on a marketing strategy that gives away the right free gift to the right people.
Marketing Strategy, Free Gift, Strategy, Marketing, Gift
