subject: Video Marketing Errors That Can Ruin Your Campaign [print this page] Video Marketing Errors That Can Ruin Your Campaign
Video marketing has become one of the most widely used tactics used to promote online businesses. However, nowadays you find that a good amount of people uploading videos for marketing purposes lack in more than one way. This ends up causing disappointing results for the marketer. To succeed at video marketing, you have to be aware of several important factors. If you want your video marketing efforts to succeed, be sure that you're not guilty of any of the following three mistakes.
1) If you don't use videos in your marketing efforts, you're making one of the most common yet costly mistakes of all. As Youtube and other video sites have made video a part of internet users' everyday lives, you really can't afford to not take advantage of this type of marketing. The main reason why businesses aren't really focusing on video marketing is because they feel that it won't work for them. The fact is, when used the right way, video marketing can give you a high level of exposure and bring in free targeted traffic. If you're making the mistake of not using video in your business, then, it's a good idea to get started as soon as possible.
2) Ignoring the community and not taking advantage of it is a serious blunder. YouTube and similar sites have strong communities that can take part in conversations, subscribe to videos and leave comments as well. You should be using this community for your own benefits. You need to show other users that you care about them so you need to get involved in the community.
3) One other common mistake is to block the ability to embed and share. Don't do this because if you don't allow others to share your video, how do you expect it to spread around? There will be more and more opportunities if you allow your audience to post your video on other sites. Remember, your videos have the potential to go viral and get you lots of traffic so don't limit them in any way. The type of video marketing mistakes discussed in this article can be quite costly if you're not aware of them. You'll find that your video marketing efforts will pay off much better if you can remember these elements. If you want your video marketing to give results then keep learning and avoiding such blunders. You're bound to make mistakes as you learn, but you'll gradually refine your techniques and become more proficient.
