subject: Setting Up Your Facebook Profile And Business Fanpage [print this page] Setting up your profile for Facebook (personal) or a fanpage (business) is an extremely important step in getting the first impression right. Your profile is like your identity, if you are a business identity competing for clients then this is all the more crucial for your success.
People want to know a lot of information when they are considering spending their money, so the more you can provide them with, the better. If you are a small business and you are happy for people to know your identity then setup a personal profile for Facebook and make everything publicly viewable . Think about what information is necessary in your profile page, if you feel as though certain religious or political view or marital/ relationship status are not appropriate to share with your customers then leave them out, they are not essential. You could include your company logo in your photos album. You should not use a personal profile for Facebook business! For this you must setup a fan page!
First of all, every company should include their logo in their business fanpage profile for Facebook. Dont forget to include simple information such as contact for phone and email and possible a business address. You can also have a couple of links included to any other sites which you have or blogs that you update regularly. When you are creating your fan page you will be asked for all this information make sure you complete it!
It is also important that while setting up your fan page profile for Facebook that you keep it relatively simple, giving the user too much of a choice leads in inaction.
If you want to have a professional online image then your fan page profile for Facebook must look professional, so do not to store photos or information in your fanpage that you would not want your fans to see. Also be careful on your personal profile if it is public & in anyway linked to your fanpage.
Your fanpage profile for Facebook is your gateway to unlimited interactions with multiple potential buyers, so make sure you put the right information in, be concise and know what you are offering.
Just remember that there could be more information on your profile page than you realize, so really go in and customize your profile for Facebook page by viewing it from an outsider perspective. Is there too much information there? Are there too many images that are of the same thing or have the same meaning? Do you come across as not being aware of the needs of your target audience?
Dont make it appear like you have just over customized your profile for Facebook for the sake of it, be clever and use some inter-personal skills to connect on the level of your audience as this will win their trust. Get a professional to make you a custom tab and use your personal profile to invite friends to your business fan page the more friends you have in your personal profile, the more people you can invite!
