subject: Applications Facebook Implements To Win More Users [print this page] If you're a facebook user, then you must have heard of Farm Ville. Through these applications facebook has managed to take advantage of the situation where users are caught up in a viral craze. It is actually a clever ploy to get people to sign up for offers and to spend hours and hours of time on facebook.
With these applications facebook has been able to maintain a large number of its users on its website. Over 20% of facebook users and roughly 1% of the entire worlds population make Farm Ville a runaway viral marketing success. Knowing the value of these applications facebook has encouraged more people to develop more and more applications to keep its user base hungry. Here are the advantages by which you could use these applications:
1.By allowing independent developers access to code applications facebook has been able to maintain its user base and increase it.
2.With viral applications facebook marketers are able to convince users to willingly give user information to third parties.
3.Because of applications facebook has indirectly generated revenue through a referral system. An example of this is when promotions were held wherein users of Farm Ville are lured into signing with Netflix.
4.Because of these applications facebook marketers have been given the opportunity to spread their marketing agenda through word of mouth, aided by automated software.
5.Attention is important in marketing. With many applications facebook marketers are given the opportunity to expose their product subtly eg polls
The keyword in taking advantage of applications is value in subtlety. With these applications facebook aficionados are compelled to spend a lot of time tending to their farms in farm ville, exchanging Ben and Gerry's ice cream cones and all the while being bombarded by subconscious messages about products. It is this endearing approach where users get hooked up and share this viral phenomenon. The great thing about this is that they are not even aware of it.
