subject: How To Blog And The Best Way To Promote It [print this page] Once you have your new blog set up, there are some SEO tips and tricks that you can use that will educate you more on how to blog.
Keyword research is the first thing that you'll want to do. Make sure you do a good job thoroughly. When writing your articles, put the keyword in the title and in the first and last sentence. It doesn't have to be exactly the first and last sentence just at the beginning and the end of your article. Use various different words in your articles and take them from your keyword list. You can also take different variations of the keyword and sprinkle them throughout the article.
Figure on putting your blog on the main keyword you are trying to promote. You'll want to do this because 50-60% of the links will be going to that main page. You would promote your landing page a little bit differently than the articles you are writing on your blog.
On your regular pages make sure you have good ad copy. If you were just promoting a product or service you want to always have a blog that goes with the business. This will help you with your SEO.
Now you'll want to write a few articles on your blog focused around one keyword and then market those articles to the search engines. You would social bookmark your articles; submit your RSS feed to different RSS directories, aggregators and search engine directories. If you do some searching on the internet you'll find a good long list. Don't skip a few sites; submit your information to all of them.
The links coming into your website will have a low PR link value, but keep up the bookmarking because this will be apart of your SEO plan. Most people don't care to do this kind of work for the low link value, but I'd do it anyway.
Now write up some articles and submit them through the article directories. You'll want to do this because the link value to your social bookmarking will be low. You can even post on blog networks. Make sure your linking stays natural so that it looks like something growing over a period of time.
Bookmarking shouldn't be an overnight task. You'll want to slowly bookmark your articles so that it looks natural. Don't put a whole bunch of links up at once.
Following these steps should be covered in your SEO plan even though the link value is low. This is great bait for the search engine spiders. It will take a week or two sometimes a few months for your site to get indexed by the search engines, but this step is well worth doing.
