subject: Ways of Optimizing Your Local Search Marketing To Outrank Competition [print this page] Ways of Optimizing Your Local Search Marketing To Outrank Competition
Studies have shown that more than 70% of shoppers now prefer to search local business listings on the web over Local Yellow Pages. With most consumer purchases being done locally, most of those who perform searches are already inclined to buy a specific product or service.
By not taking advantage of Local Search Marketing, your business is losing out potential customers. Here are some tips on improving your business' local search result.
Internet Listings
You can gain this through local offices of search engines such as Google, Yahoo!, and Bing. This allows you to be certain that your information is accurate and enticing for consumers. You should definitely also consider listing for other websites.
Tweak Your Web Profile
Due to the amount of information in the web, search results will bring back huge amount of results. You should tweak your online profile for better search rankings. This means customizing through adding fields to include keyword rich descriptions and more business information.
Think how consumers think. What keywords would they use to search. Say x city/location Japanese restaurant, x city/location Sushi bar, and more information that your customers would search for.
Distribution
Your business should also be present on other search engines, not just the big three. Studies has indicated on web searches that other search engines take 33% on the total number of queries. That is a big number to miss out on potential business.
Local search sites, City Review Sites and others. There are thousands out there. Take advantage of these as well and try to be listed in online directories and review sites.
Encourage Customer Reviews
Allot a reply page on your website where customers may inquire or leave comments about your business. Research has revealed that 70 percent of consumers trust online opinions of your previous customers. On top of it all, online reviews also improve your search ranking.
Online reviews gives your business credibility on the big three search engines. By being able to entice your customers to leave good reviews shows the legitimacy of your business. These feedbacks and reviews affects how search engines rank you against your competition.
