subject: 5 Social Media Marketing Benefits That Will Definitely Boost Shop Traffic [print this page] 5 Social Media Marketing Benefits That Will Definitely Boost Shop Traffic
Local businesses' target market are local consumers. Majority of purchases are local in nature, and the number of people searching these products or services through the internet continue to rise with each passing day.
Your business could not ignore the fact that your prospective clients are resorting to the internet over the traditional medium like the Yellow Pages and Publications. You can be sure that competing businesses have also taken notice or has already taken action in response to this rising trend. Would you let your competition have this advantage over your business?
Even as a business owner, you are still a consumer. You also need to avail of other products and buy them from other establishments. Bottomline is people buy from people who they trust. Price may be a factor but for most consumers, they give importance to brand or product loyalty.
Statistics have shown that majority of searches are local in intent. These searches lead to phone inquiries. And a little less than half of these searches are done by people ready to make a purchase.
What does local search marketing do for you and your business? This marketing tool will eventually provide you with a steady flow of customers by getting your business found in common searches.
Now you should ask if local search marketing is worth your business' investment. If your business can take really good care of new customers, they will continue to return to your establishment. This may finally be a deciding factor as satisfied customers will return to your establishment for more business.
Local search marketing provides your small business internet search engine visibility. Local search marketing firms offer you these services. These firms aim to rank your site in local searches. They will work on optimizing and managing your internet site and content while you concentrate on running your business and closing sales from the increased traffic.
