subject: Effective Social Media Marketing Tips [print this page] Effective Social Media Marketing Tips Effective Social Media Marketing Tips
The simplest answer to why businesses exist is because they create value, attract a market who wants the value and engage the market in transaction. Times have changed where we no longer rely solely on push marketing strategies; instead businesses have started to adopt a pull marketing strategy in order to reach today's attracted market.
Social Media Marketing is a compelling tool for businesses because of the dual benefits that it provides: Huge traffic prospective; and it's Free (except for time spent). In this post, I'll offer a few suggestions for how businesses can supercharge their marketing efforts by leveraging today's social media.
1. Company Website: The company website is one of the first few sites that a potential customer visits after knowing or finding about the company, founders or employees of the company. Whether it's a link to your website in a blog, in your email signature or on your business card, they all have the potential for being transmitted from one customer to another. Thus, it is important that the website portrays an accurate and concise image of your company. The information on it should provide potential customers with what you are doing and how it can help them.
2. Company Blog: A blog is a great tool to promote your products, services and/or your organization. An interactive blog can help connect to customers, and keep your business website from becoming stale. Choosing an appropriate blog style for your business website depends on the type of information being communicated, the frequency of information updates and writing style of contributors. Ensure that you decide on a focus on your blog, and allow for personal and professional writing styles to appear in your blog posts. Think about your expertise and more importantly, think about the things that you're interested in writing about. A blog requires a long term investment of time (and resources), and you don't want to be stuck writing about things that bore you.
3. Social Networking Sites (e.g. Linked-In/Twitter/Facebook): There is an ever increasing amount of social networking sites that will enable your business to showcase its products & services to a larger than before customer base. Each networking site has its strengths. Do research each of them to understand how each power feature can best serve your organization. For example, linked-in has the recommendations feature where it allows your potential customers to recommend you or your organization with valuable testimonials.
4. SEO: Also known as 'search engine optimization' where it is the process of improving your website's rank among your competition. One approach is called link-building. This is time-consuming as it requires identifying areas (e.g. forums, groups, linked-in pages, twitter messages) where you can post links of your website/blog. This will increase traffic to your website thus improving your rank in the search results listing. There are other methods that can improve the rank such as tagging or applying keywords. It can take a while till you see results on your website ranking, but it is definitely worth it.
5. Advertisements: The visibility of your website can depend on paid versus natural techniques. Some examples of paid is using Google AdWords, where you can buy advertising space on the right-hand side on search results page on Google. Based on certain search keywords, your advertisement will be displayed and give users an opportunity to find out more about your product/services. Natural technique is a combination of things mentioned in the first 4 bullets.
6. Tracking: Whether or not you are a part of the conversations, people will talk about your company. How do you monitor and, when appropriate, join those discussions? Review the results in your web analytics data tool. One awesome tool is Google Analytics. It's a free tool that provides detailed and very useful information about your website traffic and the effectiveness of your marketing efforts. The tool also provides one other advantage: they'll tell you which sites are sending traffic to your site.
Social media marketing can be a phenomenal marketing channel for many businesses. I hope some of the information that is outlined above, provides a starting or re-evaluating point for your business and how to explore new or better ways to leverage social media marketing. Good luck!
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