subject: How To Create Your Product Website [print this page] How To Create Your Product Website How To Create Your Product Website
Every book needs a website/blogsite. It acts not only as a showcase for your work but also as a traffic generating vehicle that can hopefully redirect interested and targeted audiences directly to the offer that you have that is hopefully exactly what they have been looking for.
Self Publishing Platforms
If you are going to use a self publishing platform like Lulu then your book's page will be hosted on their site and you need not even create a single website.
However, I strongly recommend that you create at least a blog to accompany your single page website. If you blog regularly then interested people will find you and you can recommend your book to them.
For a great examples of books supported by a blogs, check out search engines they should bring up some.
Single Page Minisite
Many new ebook publishers will aim for a standard, single page, long format style minisite. These typically contain a main headline, a narrative, a list of benefits (rather than features), testimonials, guarantees and order buttons/links.
If you're not very familiar with this style then I recommend you take a closer look at some examples out there. Although to many people the format looks a little strange, it is proven to be one of the highest converting.
You can make such a page for free with a web editor that you can find just by searching on Google. One good one is Kompozer. You do not even need to use a header graphic but I generally recommend that you do. You can easily outsource this for $20 or so on most internet marketing forums.
Articles
Either of the above formats is great but, even with a blog, they are rather limited in their ability to catch search engine traffic.
What you should also do is create a section on your site that is regularly updated with useful articles. At the bottom of each article you should insert a link to your ebook offering. Don't be afraid to be a little pushy to try and make the sale. If you do the opposite and have a completely passive style then you will lose out greatly on potential sales.
At first, you will see very little traffic from your articles but over time you will gain a critical mass of several hundred daily visitors, a percentage of which will buy your ebook.
