subject: 9 Common Email Marketing Mistakes That Can Cost You a Lot of Money [print this page] 9 Common Email Marketing Mistakes That Can Cost You a Lot of Money
Not only is it dirt-cheap, but, if you do it right, it can be one of the single most profitable "tools" you can use in your business. In this article, I'm going to give you some extremely helpful tips on the subject I like to call:
"9 Dumb-Dumb Email Mistakes That Can Kill Your Sales"
However, before you read them, just know this:
I call them "dumb" since they have cost me a lot of money. In other words, they are dumb for me to use. Maybe they work for you, but they've my hurt sales big time. Remember, what works for me may NOT work for you.
So that said, here are my 9 dumb-dumb email mistakes to avoid:
Only mailing when you have something to sell
Following the herd (what everyone else is doing)
Being a controversy 'fraidy cat
Caring what marketers (especially copywriters) think
Doing teasers, instead of full emails
Not being yourself -- "warts" and all
Not having fun
Spending too much time writing your emails
Swiping other peoples' emails instead of being original
OK, there's a LOT more than that.
But those are some of the most common ones that people do every single day.
And if you simply avoided making those 9 mistaking for 30 days, I can almost promise you will see your sales go up, your traffic spike, and have new opportunities thrust your way you didn't even know EXISTED before.
That's been my case.
And I suspect it would happen for you, too.
For more email marketing tips like this, go to: http://bensettle.com/blog/how-to-be-an-email-marketing-stud
