subject: Factors To Consider When Developing A Website [print this page] Having a website prepared for your business is very necessary for your overall commercial success. Do you have a company or an offline business? Do you have an idea? Have you got products or services that you wish to sell? Do you want to build a website? These and many more are the good things of life we consider almost everyday. Let us focus on building a website for now.
Congratulations on your decision to become a website owner. While having a website is a rewarding investment; we shouldn't neglect the fact that it's not easy as it may seem. There are many things you should put into serious consideration before attempting to build a website for yourself.
A proper website's content includes photos, layout and etcetera. A good website development plan is vital because it considers how to increase the websites page ranking, by focusing on search engine optimization during the creation of the website. It makes no sense in having a website, but getting no traffic. At least, your website should be visible and seen by people.
Outline below are the easy steps that will help you deal with search engine optimization. You probably haven't given a thought to that, have you?
ALWAYS USE KEYWORDS WITHIN MENUS:
Most individuals lack creativity when it comes to the aspect of web development. While the take their time in producing picture perfect images, with a great splash of colors and just the perfect layout; they fail woefully when it comes to creating menu titles. They lack a touch of expertise or professionalism when it comes to giving titles to menus on the website. You might think it is because most web developers discard the thought of search engine optimization (SEO) during the preparation phase. Whatever the reason is, there are still dozens of websites that lack optimization; even after they are up and running.
It is vital to study keywords and understand how they work. It is also vital to understand the process of choosing specific targeted keywords and phrases. Shamefully, most developers are not using keywords to their full extent. A good practice is to avoid using keywords like "ABOUT US" or "CONTACT US" in your menu titles; those keywords are cliche. You might want try using keywords like "CONTACT EL NINO STUDIO". If you are a Californian realtor and have a resource page, make sure it's titled "CALIFORNIA REALTOR RESOURCES." You are changing the keywords, but the menu titles are not losing their meaning.
CREATE A GOOGLE SITEMAP:
This isn't so difficult. I can rightly call it the simplest of all tasks involving site creation and development. A Google sitemap is essential to allowing viewers quickly know about the pages contained in your website. Creating a Google sitemap allows "Google" to index all the pages and contents you have developed. A sitemap the only way users can find your site through search engines, at a much faster rate. If you are newbie to Google sitemaps, I recommend you do a search on Google for some quick tutorials.
OPTIMIZING URL KEYWORDS:
Ensure that you change your URLs to keywords you are setting as a target on a particular page. If you take a better look at URLs, you will notice that most of them deal with the keywords relation to that particular page. As a website developer, you should optimize your links to produce a better page rank with search engines.
As an example, you should visit Wikipedia.org and search for the word "internet." Once the required pages load on-screen, look at the address bar of your web browser and take note of the URL. You will find that it has changed to http://www.wikipedia.org/wiki/internet. This helps to increase the searches whenever the word "internet" is typed into a search engine. As a matter of fact, it happens to be the first result when using Google.
There are lots of websites that are not fully optimized, and if you do your research, you will find a list of them. OK, input the phrase "Denver Lawyer" in a search engine, and wait for the results. After getting them, go to page 20 and click on any result on that page. Then take a look at the website's URL. Ninety percent of the time, you will see something like this:
http://www.example.com/info.cfm?id=127. You will agree with me that a web address like this will yield no really result for you. The reason is very clear as you can notice that it is not well optimized for good keyword success.
Now, going by the above information, you now know what to really look out for when going into website development.
