subject: 3 Tips To Prevent People From Suffering Information Overload [print this page] For anybody who is in the online marketing industry, one of the major obstacles that any marketer has to face is information overload. People suffering information overload tell of the experience as something like having about 100 people hovering over you, telling you what to do and how to do it.
Although most of this information is geared to help, the problem is there is just too much information that leaves you feeling overwhelmed, most of the time. This can be both a problem and an asset, depending on which way you choose to go about it. Since internet marketing needs a lot of focus, reviewing, understanding and using all this new information all at once will likely cause business failure. But there is one thing you can do!
Here are three tips that you can use to better manage information as it is presented to you without losing the focus that your business requires and veering you off from suffering information overload.
1. Have a schedule to review.
To spontaneously review all information that ends up on your lap is the fastest way to send your business to doom. If you just welcome every information that comes across your desk, you will be subjected to more and more distractions. The best way to manage information in order to maintain your productivity at a balance is to schedule a particular time for its review. Whether you do it daily, weekly or monthly, you should follow a certain schedule just like any work related task that has to be completed at a designated schedule, lest it's okay for you to be suffering information overload.
2. Use what you need, ONLY.
When you review any information that you have accumulated, identify only the information that are useful to you and will serve an immediate purpose. Resist the urge to change your current business approach if it is working to your advantage if only to apply any information that you just received. Only use what is currently applicable to your business.
3. File the rest.
Unless considered as really important and useful at present, file any information that you think is useful at a later time. As a marketer, you need to plan ahead and expect your business to continually evolve. Hence, it is just logical for you to keep files as reference that may be useful in the growth and evolution of your business. Any other information that has minimal use should be discarded right away to make sure you won't be suffering information overload.
Information overload is a usual situation to anyone whose work involves the Internet. If you allow all the information that you encounter each day distract you, it could seriously hurt your business. The solution is to select which information goes, and which one stays.
