subject: 5 Ways To Build Relationships That S*e*l*l [print this page] During a time when businesses are closing their doors left and right, it is more important than ever to build strong, lasting relationships. And, its even more important to develop these relationships that also SELL for you, bringing you more brides, more money and more freedom!
So, when many people are undercutting each other left and right in order to get the brides, Im challenging us ALL to actually approach business in an authentic, ethical way and also in a way to have fun and make money in the process too! After all, if you can make more money with a business model that WORKS, wouldnt you rather do that than undercut your competition only to make pennies on the dollar? Who wants to work just as hard for less money? (Not me!)
1. Your Unpaid Sales Force of (Non-Competitive) Wedding Vendors
Where do most brides go to ask who to hire, whos reputable, who does the best job and who do you like to work with? OTHER wedding vendors!! So, why not enlist them to help you by sending you leads and making you more money today?
Meet in person with vendors who youd not only love to work with, but also vendors who would love to help you AND work with YOU! And, simply ask for their referrals. Dont beg, dont seem desperate. Just politely ask and also do the same for them. Venues are the best place to begin, then (not necessarily in this order) planners, caterers, photographers, videographers, deejays and bands, entertainment companies, florists, transportation companies, travel agents, stationers, bridal boutiques, hair stylists, makeup artists, and every other person you can think of who works with brides. Every one!
2. Your Paid Sales Force of Affiliates
Whats the best thank you gift for most people? Money! So, why not offer that as a commission for any sales sent your way? Its the easiest, fastest and most effective way to get sales right now, right away! So, do it. I would suggest offering anywhere between 10%-25% of commission to your paid sales force to get returns now and fast!
3. Raving Brides
Whos your best mouthpiece for you and your business to get the word out to brides everywhere (besides your mother)? Your past and present brides! Send them a letter asking for referrals and letting them know that you love to work with brides just like them. Educate them on how to send you brides and how youll thank them for it (a bottle of wine, a night out for dinner, money, or whatever fits your personality). Brides love other brides, so this is a no-brainer group of people to get selling for you right away!
4. Warm & Fuzzy Letter
Your warm and fuzzy letter is the best way to educate anyone and everyone you know on how to send you referrals. Its a direct mail strategy where you update everyone you know with what you need, when you need it and how to get it to you. And the beauty is that it works...fast! Keep it personal, personalized, and be yourself. The more you that you pour into your letter, the better! People will love it!
5. Networking
In this day and age, the beauty of networking is that you can network with people in person AND online. Your reach is virtually endless. And, thats beautiful, amazing and exciting! In person is always best because people can get to know you better face-to-face and the bond is built faster. But, social media networking also provides invaluable resources to reach out and spread your message. And thats awesome for business!
Your Bride Attraction Assignment:
Be a leader in your wedding community. Instead of burning bridges, build stronger bonds than ever before building relationships that last and relationships that sell. Use all 5 ways to build relationships to see results within a matter of weeks in your business. Youll love what you see!
2008-2010 Soire! Ltd.
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Event Planning entrepreneur Natalie Bradley publishes the "Bride Attraction" weekly e-zine. Get your F*REE audio course: "5 Ways to Recession-Proof Your Wedding Business...Starting Today!l" at www.BrideAttraction.com
