subject: Marketing In 2010 3 Tips For Businesses To Make It Good! [print this page] B2B marketing is a new-age marketing technique wherein businesses connect with other businesses, as buyers or sellers, and pursue profitable business endeavors. B2B marketplaces can be a valuable source of prospective clients and customers for your business, as well as potential service providers to your business.
However, B2B marketing is not as easy as it seems. It involves an in depth understanding of key processes and strategies, as well as knowledge of powerful techniques.
Here are some tips for B2B marketers to leverage the maximum potential of B2B marketplaces:
Define a Clear Social Media Strategy
With the increasing use of social media, businesses cant afford to ignore social media anymore. However, businesses often think that social media is only about establishing a couple of profiles on networking sites, doing a bit of bookmarking and so on. This is definitely not the case. Social media should be a core part of your overall marketing strategy. If utilized appropriately, it can be a powerful marketing tool where you can gather invaluable information about your target markets and, thus, formulate more effective marketing strategies.
Send Relevant and Timely Messages
Marketing is all about communicating with your target audiences and making sure that you remain fresh in their memories. One of the most common mistakes made by marketers is that they send out emails to their subscribers on a predefined schedule, and face the risk of massive list attrition leading to low email deliverability and a loss of sales and sales opportunities. Accordingly, it would be a better idea to automate the entire process. You can consider creating a lead nurturing program for new inquires on your website or use dynamic content in emails that presents a more relevant message. Timing and relevance are two critical factors that determine the effectiveness of your marketing messages. Make sure you consider both of them.
Have an Up-To-Date Audience Database
Often marketers get so busy designing offers and promotional campaigns that they completely forget about a key marketing aspect the audience. Your list of prospects or audience database can determine the effectiveness of your overall marketing campaign. After all, the recipients of your messages are those who decide if they make it a sale or not. It is immensely important to query your database regularly to understand how active your contacts are and whether or not the information about them is up to date and relevant. Only when you understand the status of your database can you make decisions on what you need to do to achieve your core business adjectives. If you know how many contacts in your database have bounced or are un-subscribed, you can investigate the reason and plug the loopholes.
It also is important to update your database regularly and remove all inaccurate or out of date information. B2B marketplaces are great places to find service providers who provide email list building and contact database building services. All you need to do is post your project and request for bids from relevant service providers and you can then choose the most compatible one from among the bidders.
Copyright 2010. Sabra Easterday. All rights reserved.
Disclaimer : Sabra Easterday is the owner and founder of MatchB2B. Sabra is also a lawyer with a special interest in business issues and e-marketplaces. Notwithstanding that Sabra Easterday is a lawyer, nothing in this article and no services of MatchB2B or its website are legal services and no attorney-client relationship exists between any reader of this article or user, customer or potential customer of MatchB2B, and MatchB2B, its website or Sabra Easterday.
