subject: Using Wholesale Promotional Golf Umbrellas to Promote Your Organization [print this page] Using Wholesale Promotional Golf Umbrellas to Promote Your Organization
Within the sea of promotional items, it's difficult to trap a fish that syncs with your company's culture and also the culture of your clients. Sure, you could always be satisfied with pens and coffee mugs. But it is smart to support your standard promotional products with products that stand out from the crowd. Precisely what type of items are we referring to? Well, if being bold is your goal, you can give prospects desktop microwaves; little boxes which are ideal for re-warming a workaholic's ever cooling cup of coffee. Or you could make a move even stranger: give away an apparatus that's designed to prop your head as you nod off on a bus ride. Believe it or not, these promotional items exist. But they could easily get you plenty of laughs with no sales. A much better idea is to find an item that remains memorable for both its usefulness and novelty, for example wholesale promotional golf umbrellas.
Why Use Wholesale Promotional Golf Umbrellas to Promote Your Company?
Promotional golf umbrellas wouldn't be an excellent giveaway for all companies, because not all companies work with clients that appreciate golf culture. Yes, golf umbrellas can be used in other places than golf courses, and you can also employ a bath towel to clean up oil spills. But if you worry about using a unique item to focus on a specific kind of client, which is the way a unique item achieves the best results, then ask whether your clients play golf, whether the golf course is the boardroom outside of the boardroom. When the answer is yes, promotional golf umbrellas may be the promotional item that gets a hole in one with prospects, or at least a birdie. Are There Statistics that Show the Effectiveness of Golf Umbrellas as Giveaways? If you want statistics to give the story of the giveaway item's effectiveness, or lack thereof, the best place to look is in the Promotional Products Association International's (PPAI) statistics division. According to the PPAI's statistics, there are two sets of statistics that demonstrate the effectiveness of golf umbrellas as giveaways:
1. General Statistics
Based on a business audience survey performed by PPAI, 34 percent of the audience reported having another company's promotional item on their person, and 52 percent responded that they had transacted business with a company after receiving one of its promotional items.
2. Specific Statistics
According to PPAI, sporting goods accounted for 95 % from the total promotional revenue by promotional product distributors in 2006, a not insignificant number considering the large number of product types whose sales are extremely low to warrant their very own category.
Promotional golf umbrellas are fantastic giveaways to company decision makers that golf, or at least think they golf. You never know, next time you're golfing, you may be in a position to start an invaluable conversation if you notice one of your umbrellas on the course.
