subject: Using Wholesale Canvas Tote Bags to Advertise Your Company [print this page] Using Wholesale Canvas Tote Bags to Advertise Your Company
Whether they market goods, services, or both, the goal of every company is for their offerings to reach a place where they "sell themselves"; their quality being apparent to the point that progressively less advertising is required. Yet, as the best products and services can appear to market themselves, it's important to remember that, today more than ever, even great offerings have their serious competitors, making it critical to keep your company's name, logo, and contact details on people's minds whenever possible. However, achieving that constant exposure can be expensive, particularly if you do it through traditional print, television, and radio advertising. But there are more options that can work just as well.
The Worthiness of Advertising With Wholesale Canvas Tote Bags and Other Items
For companies that can't afford big promotional initiatives, and even for companies that may, there is a way to get services and products consistently noticed without dealing with a yearly advertising budget inside a month's time: placing your company's name, logo, and contact details on wholesale canvas tote bags and similar items. How can tote bags achieve a meaningful advertising effect? To discover, let's look at some interesting statistics compiled by the Promotional Products Association International (PPAI):
1. 71 percent of an audience composed of mainly business people reported getting a promotional product in the last year. 2. 34 percent of the audience had the product with them 3. 76 percent of the group could recall the company's name from the promotional product 4. 52 percent of the group did business with the company whose name was visible on the product 5. 55 percent from the audience kept their promotional products in excess of one year
Advertising with tote bags and similar items costs significantly less than traditional advertising campaigns, however it really should not be considered a second advertising option. Actually, with record sales of $19.4 billion in 2007, the promotional items industry holds its own with other major advertising industries, including: event marketing ($19.1 billion), cable tv ($17.8 billion), yellow pages ($14.6 billion), outdoor advertising $7.2 billion, and Web advertising, which generated $21.2 billion in 2007. Promotional items have been one of the few advertising mediums to exhibit improved sales throughout the economic downturn, a testament to both the affordability of advertising promotional goods and remarkable ability to achieve the intended affect.
As well as the benefits mentioned previously, another significant benefit of advertising with promotional goods is you needn't spend valuable time and cash on creative strategies. You merely place your data on a standard product in a visually appealing manner and let the product take it from there. Obviously, having the product to do anything whatsoever at all involves putting it into the right person's hands at the optimum occasion. For many companies, the right occasions are during trade shows and following a preliminary consultation with a potential client. Once your goods are in the hands of a company's decision makers, they begin to work their magic, and therefore are likely to keep working it for years in the future.
