subject: Six Reasons to Use Custom Imprinted Mugs to Advertise Your Company [print this page] Six Reasons to Use Custom Imprinted Mugs to Advertise Your Company
In case your company comes with an employee cafeteria, most likely its cabinets are filled with various types of custom imprinted ceramic mugs from numerous companies. So, you have some free mugs. But what good are they really doing the companies that gave them to you? The real answer might surprise you. Below, we take a look at why promotional ceramic mugs keep ending up in your company's cabinets.
Six Explanations Why Companies Advertise Using Custom Imprinted Ceramic Mugs
Reason 1: The Mugs Get Seen Over and Over Again
Although cafeteria cabinets don't appear to be a noble destination, that's exactly where a custom coffee mug should end up. Then, it gets used over and over again by a company's employees, many of which are decision makers. And the fact that the company has received the mug in the first place means its decision makers are familiar with the business's offerings.
Reason 2: Statistics Show a Connection Between Promotional Items and Conversions
Based on a business persons audience survey performed by Promotional Products Association International (PPAI), 52 percent of the business people from the audience reported doing business with a company after receiving one or more of its promotional items. Of course, promotional goods alone won't guarantee a sale. But they do accomplish something valuable in the midst of the decision making process: they help to keep your business on a company's mind.
Reason 3: The Mugs Keep Working Long After Big Ad Campaigns Are Finished
An advertisement campaign conducted on a grand scale is always impressive. But it doesn't matter how much money you invest in it, you are looking at a finish. Promotional mugs, on the other hand, work their magic until they break or their ceramic begins to flake, which takes a minimum of a century.
Reason 4: Mugs are Ideal Giveaways for Trade Shows
Actually, all portable promotional goods are great giveaways for industry events. If you're a popular company, it might be hard to engage everyone that stops at your booth. But indicating that the giveaways, together with your pamphlets, are available to passersby increases your odds of reaching companies you missed in the trade show.
Reason 5: The Mugs Are Affordable
A lot of companies would invest a significant amount of cash to ensure that their products or services would sell better. But sometimes it is the idea and not necessarily the money behind it that counts. This is really the case with promotional ceramic mugs. By ordering wholesale, the price of your mugs will be a small one compared to the attention they'll generate.
Reason 6: Because No Client Expects to Walk Away Empty Handed
It's true; giveaways are an expected element of the client wooing process, and something that won't go away anytime soon. Without having something to put in potential clients' hands when they walk away from your offices or trade booth, it will not be taken as an insult, however, it might seem as if you failed to fulfill a business courtesy. Considering the affordability on most giveaway items, fulfilling that courtesy is definitely worth the cost.
