subject: Why Would You Use Wholesale Cotton Drawstring Backpacks As Promotional Giveaways? [print this page] Why Would You Use Wholesale Cotton Drawstring Backpacks As Promotional Giveaways?
If you examine the full gamut of promotional items, you will find items that range from mundane to spectacular. For instance, no line of promotional giveaways would be complete without the obligatory coffee mug. But you may also offer something unusual, like a desktop microwave that's just large enough to re-warm a mug of coffee. So, what item do you choose when you want it to share uniqueness although not seem outrageous? One good idea is wholesale cotton drawstring backpacks.
Why are Wholesale Cotton Drawstring Backpacks Good Promotional Items?
The value of promotional items is usually assessed using one of two perspectives: the more popular an item, the better result; and also the more unique an item, the better result. The first view points to the value of an item's ubiquity when it comes to its usefulness; that is, the more useful a product is, the more people will encounter it and find out its information. The second view points towards the worth of offering something unique that, by extension, makes your organization seem unique. Should you side with the latter view, you are not alone. Whether you're at trade shows or following a conference with a potential client, a lot of companies opt for giveaways that get potential clients' attention in a manner that traditional giveaways don't. Do statistics back this up? According to Promotional Products Association International (PPAI), yes they do.
Breaking Down the Numbers: What Giveaways Are the Most Popular?
As of 2007, the promotional products industry achieved annual sales of almost $20 billion, roughly $1 billion under Internet ad placement. According to a 2006 estimate by PPAI, top promotional revenue (those constituting 3 % or greater of the total market) break up to the following numbers in terms product distributor sales:
a. Recognition awards/trophies/jewelry accounted for 3.56 percent of sales; b. Drink ware taken into account 5.64 percent of sales; c. Bags taken into account 5.81 percent of sales; d. Desk/office/business accessories accounted for 6.28 percent of sales; e. Calendars accounted for 6.47 percent of sales; f. Writing instruments accounted for 9.95 % of sales; and g. Wearables taken into account 30.78 percent of sales
The big notable here is wearables, of which cotton drawstring backpacks are a part. How come wearables are so big? On one hand, you can see their usefulness; just about everyone wears clothes and other accessories that simplify their life. But you could also realize the relative uniqueness of wearables versus pens, coffee mugs, and mouse pads. In any case, promotional product distributors don't sell a higher percentage of wearables on accident. Companies know that wearables will be used by their intended targets than standard giveaways, and that access leads to a closer bond between the item and its user. If you already have a line of traditional giveaways, incorporating a nontraditional item such as a drawstring backpack might do a lot more than make your giveaways more noticeable; it might likewise increase your sales.
