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subject: Online Marketing Strategies For Today's Marketers [print this page]

Another Monday and another 16 hours to fit in every little thing

we do in our lives, be it spending time at our job, attending to

family time, and for you, the marketer, determining exactly WHAT

you should be doing with the precious time you do have available

to work on your home business. If you are marketing online (of

course you are, right?), you have probably encountered the same

big bad monster that gets bigger and bigger everyday. That

monster is the crushing feeling of being overwhelmed by the vast

number of online marketing strategies.

Overwhelm occurs when you start getting a little bit educated

about all the amazing ways you can market your new business

online. Capture pages, blogs, ezines, websites, video marketing,

article marketing, craigslist, PPC, facebook ads, social media,

micro-blogging, video skinning, mobile apps, autoresponders,

backlinking if your head hasn't exploded yet it probably will

soon! Look, the truth is, the ways and means available for you

to get your message in front of your target audience is not

shrinking, it's growing exponentially.

Back when I was in my corporate job I remember the days when my

boss would just completely dump on me, 15 highly complex

projects that had to be completed by the end of the week, and he

had NO clue what it really took to make it happen. There was a

"tipping point." This point came when that one more extra thing

made my mental gears shift into an attitude of "well, there's

soooo much to get done, I can't do anything. I'm in a state of

paralysis of productivity.

This is exactly where you CANNOT AFFORD to be in your own

business. You've got to squeeze every bit of juice out of each

hour, because after all you're already likely not spending all

the time you'd like to on your business. You're already squeezed

out. Spending more money on some new program that might work for

you is just not going to cut it. So, what's a marketer to do?

You must use a pillar approach. You must, despite that screaming

voice in your head, pick ONE strategy and stop the

multi-tasking. Multi-tasking in online business is

multi-failing. Pick one strategy, let's say, you've chosen to

generate leads using Linkedin. How could you get up to speed

faster in this, or whatever you've choosen to tackle?

The best way to leverage your time is by leveraging OPK or

"other people's knowledge" When someone knows how to do

something already and you can get access to that information,

you've just cut your learning curve to shreds. With the vast

amount of information becoming more and more like distracting

noise, you've got to get to the heart of the matter.

How can you do this? Get access to a Mastermind group of

marketers who are already gettting the results you want and plug

in. Find out what's working right now, and accelerate your

learning curve of that strategy. Implement the strategy. That's

your first pillar. Then and only then, move to your next

strategy.

If you want to know what's working for the top marketers right

now and how you can access this knowledge, visit

http://www.dianezidek.com/whatsworking

by: Diane Zidek

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