subject: Business Marketing Idea - How To Advertise On Radio For Free [print this page] Whether your objective is to boost the sales of an existing business, or to promote a new product or service, you would want to run some form of advertisement. You may have advertised on newspapers or magazines, but have you considered advertising on radio? You may think that advertising on radio is very costly, but if you know how to go about it, you can actually get free radio publicity.
Why do you want to advertise on radio?
Firstly, radio advertisement is the most effective form of advertising. Secondly, you'll be looked upon as an expert when you talk on a radio show. This in itself confers greater value to you and your business than what a paid advertisement can do.
If you can't wait to find out how to get radio station advertising for free, then read the following steps.
1. Contacting radio stations
To begin with, you'll need to decide which radio stations to contact. Try checking out your local radio stations as a start. You can also look up the homepage of the radio stations on the internet. Browse the list of radio programs to decide which programs can be tied in with your business.
2. Write your 'resume'
After youve decided which radio stations and programs to approach, you now write an introductory article about yourself, and the subject you want to promote, be it your product, service or company. Don't forget to also write how you could provide value and fun to their radio show. When your 'resume' is ready, email or fax it to the radio show producer or host.
3. Preparation work
If you got yourself invited for a radio show, now you have to get yourself ready. First, write the opening statement; second, write the major points of the topics you would want to talk about. Have everything written down on small note cards. Bring them with you on the day of interview. Practice the opening remarks at home several times before the day of your interview. A useful tip: design a list of questions that would enable you talk more about your business. Pass these questions to your host, so that he or she will ask you on the show.
4. The interview day
Be at the radio station earlier than expected, because usually the host or producer will need to spend time explain to you before the program starts. Remember to give the host your business card with the contact information you wish to have announced on air. Be relaxed, be fun, and be as interesting as you can to leave a memorable impression for the listeners of the radio show. At the end of the show, thank the host and you may also want to repeat your business contact details (e.g. phone number, address, website address).
As you can see, with preparation and willingness to try, you can enjoy the experience and benefits of free radio station advertising for your business.
