subject: 5 Tips That Will Help Increase the Effectiveness of Your Email Marketing [print this page] 5 Tips That Will Help Increase the Effectiveness of Your Email Marketing
If you are an online marketer you are probably looking for ways to drive traffic to your web sight. After all without traffic you can't really have an online business right? A great way to advertise your product or subscription online is by using email marketing. When targeted to the right group of people you will be able to build your list and increase your online profits. Here are a few tip that , when followed, will help you increase the effectiveness of your emailing efforts.
#1 - Think of a creative subject line
Get your creative juices going here. A good subject line will mean the difference between someone reading your email or deleting it. Think up a catchy subject line that is sure to grab the readers attention and you will receive a far better open rate.
#2 - Personalize your emails
If the emailing system you use lets you personalize your emails, then use it. People will notice your email faster if they see their name in the headline. Also personalizing emails helps build your relationship with your subscribers, they feel like you are communicating directly with them instead of tons of people all at once.
#3 - Keep it simple
Flashing banners and weird fonts are great for splash pages but emails should be kept simple. Having an overly flashy email will leave your subscribers thinking you are just chasing their wallets. Keep it simple and have a clean layout that is easy to read.
#4 - Keep it short
Most people will just skim over your email so keep it short and to the point. If you send some long and hard to read email, a lot of people will just delete it because they don't feel like reading it. When creating your email just give a brief introduction and some key points about your product or subscription, whatever it is your selling. Then provide the link for the ones that want more information.
#5 - Call to action
What's the point of sending the email if you don't tell the reader what to do at the end? Be sure to tell them to click the link or fill out the survey. Always include a call to action and let the reader know what to do next.
Following these simple steps will greatly help in the effectiveness of any email campaign you do. Remember email marketing is a great way to promote whatever it is you are promoting, and if you do it right it will help to increase your business and profits.
