subject: List Building - If You Aren't Building A List You Are Choosing To Leave Money On The Table [print this page] List Building - If You Aren't Building A List You Are Choosing To Leave Money On The Table
List building is the heart of any successful online business. This is because your list will enable you to repeatedly market your or another person's products to prospective clients and also give you a chance to keep in touch with people who even though they might not buy the first time, they have shown interest in your product and may at some point in time buy from you in the future.
Most people will never buy a product the very first time they hear of it even though they are very interested. Some prodding and extra exposure to the same product however convinces such people to go ahead and buy the product. When you build a list, you are simply collecting details of prospective clients who though you cannot claim to be your customers yet; but you have a high chance of converting them into being so.
It is vital that as an online marketer you keep reaching out to your customer base to enable you to provide value by giving them additional information concerning your product, offer free samples and freebies if possible and gradually build your reputation. By doing this, you will gradually warm up your prospective customer and increase your sales with time. This is the key to create an automated online income that will result in you earning residual income for a long time.
When you maintain a maintain and build your list, it makes marketing very easy, less time consuming and less costly. This is due to the fact that email broadcasting is made easier when you have a list of potential clients and a customer base that is receptive to your product offerings.
The trick in maintaining and nourishing your list however lies in value provision whereby as you regularly interact with members, make sure to tone down the sales pitch. Don't try to sell something every time you send out an email. Mix in good quality content without any sales pitches at all. This will go a long way in building trust with your customer base since they will not perceive you as one who is only after making sales at the expense of giving value for their money.
Master the science of list building and your online profits will reach new heights.
