subject: 5 Tips to Marketing Your Local Business Online [print this page] 5 Tips to Marketing Your Local Business Online
In this age of the great cyber informational highway it is vital to even the smallest of business to include the internet in their marketing strategy. The evolution of small business marketing has come a long way from the mom and pop stores of the past. Their message of reaching out to the community one person at a time is still vital in today's market but now our communities are world wide. How do market your local business online?
1: Join Facebook: Location, location, location; in the other words be were the mass population is. Facebook is not only a great source of personal social networking it is a great way of marketing your business. With applications like pay for click advertising and fan pages it is simple to build a following to your local business on line and ad it to your marketing strategy. Facebook pay for click advertising allows you to post ads on the pages that will most likely gain your company the most maximum exposure. The fan pages will allow you to create a Facebook page devoted to your company and then invite friends/fans to join you there.
2: Join the Social Networking Revolution: Facebook is just one part of the Social Network Revolution. Possible customers are giving away a ton of vital information about their likes and dislikes online. By joining networking sites like Facebook, MySpace, and LinkedIn you have the ability to be in the midst of potential customers from around the world. They are already giving you their information, so decided which fans/friends to ad to your marketing strategy a synch. These social networking sites will allow you to post messages to your followers in real time. Many companies are using this to not only market their company but they are also using it to broadcast sales and specials.
3: Walk the Walk and Chirp the Talk: Most people will bundle all social network sites together in reference to marketing your business, I feel that a good mix will get you the best bang for marketing strategy. Where Face Book, MySpace, and LinkedIn will allow you to be in the midst of potential customers, Twitter will allow you to focus your communications on them. Twitter allows you to fine tune and focus your message to your core audience. This is where you can relate to and be transparent to your hard core fans.
4: Blog, Blog, Blog but don't Yada, Yada, Yada through it: Along with the messages you release to your network of cyber followers on your social media sites you can also release detailed messages through blogs. Blogs help in marketing your business through post on a variety of topics related to your company. Some companies use their blogs to promote their products, history and or services, but others use it to broadcast the leader's visions. Blogs are a great way to a company's message to the world, no matter what that message is. If you blog remember to stay true because nobody likes you to Yada, Yada, Yada through it.
5: Web Sites that drive: Almost every business large or small has at least one website promoting their business venture. A web site is a great tool to use to explain your company to exiting customers, but it can be a driver. Sure people that know your website address can find your site, but with a decent knowledge of SEO key words you can drive potential customers to your site. These customers are running simply web searches on a specific topic and if you have enough of those keywords through out your site you may just appear in that search. SEO keywords are like GPS, they help people find their way to you.
Most of the networking you will do on line marketing your business is free to you and should not be over looked by any company, no matter the size. Any company that does not have some sort of marketing strategy that includes an online marketing strategy runs the risk of drastically falling behind their competition. The internet is full of lead generation ideas for your business and its existence is growing everyday.
Now Pay Close Attention --
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