subject: Using Social Media Properly [print this page] Using Social Media Properly Using Social Media Properly
The advent and explosive popularity of social media outlets in our society has changed many aspects of our lives and communication over the years. Offering innovative, easy methods of promoting a product, sharing thoughts, or staying in touch with old friends, these online companies have become a near mandatory accessory to everyday life. Whether it's Facebook, MySpace, or Twitter, people around the world are utilizing these tools to their advantage for a variety of reasons, with varying levels of success. While many people might only be sharing what time they went to bed last night or what their favorite cereal might be, social media can be a fantastic marketing tool for music and self promotion if used correctly.
Different networking websites allow musicians, artists, and professionals to reach a massive audience, which has the tendency to become a double edged sword. Sure, Facebook might enable you to rack up thousands of fans, and share music, thoughts, and updates with each and every one of them, but this can potentially lend itself to certain dangers. The free nature of these sites renders it nearly impossible to set up any sort of screening process to determine what sort of demographic your music or other content might be reaching, so keeping track of the specifics within the audience can become incredibly difficult.
The legion of Facebook, Twitter, and MySpace fans approaching the level of addiction is staggering, as is their thirst for constant updates and information from their friends or favorite artists. Do you constantly post info which might border on the inane just to stay relevant? Or should you stagger your Tweets and status updates to keep everything pertinent? Finding a balance between not enough and too much is a delicate process, which can impact the effectiveness of your social marketing positively or negatively, depending on how your fans react.
Another common internet blunder is the over-sharing of information which isn't really relevant to fans interests or your musical career. I suppose if you're Brad Pitt or Paris Hilton there's a massive audience dying to know what underwear you wore last night or who you just slept with, but other than that, it's far better to keep personal events to yourself. Furthermore; ugly, unattractive rants about politics or other "hot button" topics could be another huge turn off for potential followers. Unless the band's lyrical content or persona is defined by controversial items such as religion or social issues, it's probably best to limit comments capable of shutting down a particular audience to a minimum.
While avoiding offensive or inappropriate content in updates or Tweets, it's still imperative to remain interesting and positive whenever updating fans on the latest news. Of course, everyone will be excited for upcoming tour dates or breaking recording info, but using clever or funny language is yet another method to keep current followers excited, as well as attract new supporters. Many times, all it requires is one great teaser to draw people in like bees to honeycomb, with the possibility of a new music video, tour footage, or a clip from a freshly cut track. Even if you woke up on the wrong side of the bed or your guitar got stolen at a dive bar in a rough neighborhood, an upbeat attitude is far more sympathetic or attractive, rather than some venomous, two paragraph long tirade about how awful last night was. Part of the beauty of this technology is its ability to allow you to say almost anything you desire, so use it to your advantage, no matter the scenario.
Continuing to treat social networking as real life conversation is another great way to maximize your publicity and reach more people each day. When your followers list on Twitter is growing, or your Facebook and MySpace friend list bumps up to the next level, continue responding to people with gratitude and friendliness. If people are going wild about a recent performance or new song, post something back, acknowledging your fan base, and thus making you look even better. Every single person represents someone who could draw in their friends, who could spread the word to their friends, and so on, akin to a giant spider web. Treat them with respect, and don't fail to recognize the potential your words and thoughts can have on pulling in prospective listeners.
Energetic, informative, witty posting can be a fantastic way to promote music, bands, or products and keep fans coming back for more, but only if it's carried out with a certain tact and skill. Share the latest thoughts and news, but use discretion with private matters, especially with your family or loved ones. Remember, just because you're "friends" on MySpace doesn't necessarily mean everyone has your best interests at heart, or that they even care about the music. Facebook, Twitter, and MySpace are capable of opening up doors for new opportunities and reaching
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