subject: Increase Your Websites Page Rank [print this page] For quite some time now, professional Internet companies have been working on figuring out more effective strategies that let people use search engines more efficiently. The process is a somewhat complicated one, so you may be well served by hiring a professional in the field; however, there are several drawbacks to doing this that you should be made aware of.
Any agency that guarantees that they will list your website on thousands of search engines will actually damage your chances for success. It's a bad idea to repeatedly send a site in to try to bump up your search placement, because the big search companies really dislike this type of behavior. Specialists state that a large number of amateurs will construct a website, send it in to several search engines and lay back and relax while waiting for traffic to come in. This is wide off the mark! Ranking high with search engines is certainly no coincidence.
The keywords that you put forth must be precisely chosen, so that the customers you want will discover your site more efficiently. Those keywords should be the foundation of your website. The profitability of your website resides with one key factor: the placement of your site in search engine results. Search engines have no real interest in where your site ranks. They merely aim to give the best results possible to their customers, those doing the searches, and will only include your site if it is relevant. In order to score a high page ranking you'll need to design your website with this goal in mind.
The best place to begin is to select a few keyword phrases. You should incorporate these keywords often within the content of your website. Make sure that you use them frequently enough to "show" the search engines the relevance of your site with those keywords - just make sure you don't use them too much. By overusing your keywords, your website will get banned for spamming all the search engines.
Just what is the proper ratio of keywords to use? This is a nearly impossible question to answer, as the algorithms used by search engines are kept under a tight lid and are modified constantly. Not to mention that every search engine uses different programming and determining factors. However, there are a few basic rules for getting the top ranking possible: website text should be anywhere from 250 to 500 words, and roughly 5% of that text should comprise your keywords.
Don't focus on only a single keyword. It's better to select several keywords and work on the optimization of one or two on each page of your site. Search engines search for the theme of a website, a website that focuses on just one thing is likely to get a higher ranking than a single page on the same subject. Even if you're going to optimize each page with several keywords make sure that they also occur throughout the website. Let a third party ready your pages. Ask them to see if the text sounds odd because of your use of keywords - that's a great meter to determine if you are using them too much within your content.
Make sure to have your keyword as part of your title. The search engines will reference other areas of the HTML code as well, but the title is the most important one to consider. The odds of bumping up your site in search results will be increased substantially if you take this advice from an industry professional. If you're uncertain of your ability and your website is highly important, it's recommended to have a professional do it for you. A profitable Web site will rely on a number of elements, including the keywords that you choose, which is a task which requires a considerable amount of expertise.
