subject: Portraying Your Intended Image in Videos [print this page] Portraying Your Intended Image in Videos Portraying Your Intended Image in Videos
You've spent a lot of money setting up your website and are now ready for the world to see it. How can you get visitors to your site fast? What about getting highly qualified visitors to your site ready to buy your product or use your service right now? Online video marketing is becoming the favorite choice used by professional marketers to rapidly increase the traffic flow to websites. The power of internet video marketing is a relatively untapped market source for a lot of people.
The reason why most marketers never try to market using videos is because they are not professional video producers. They also don't want to pay the big bucks to have a high impact visually appealing commercial made by a professional. There are internet video marketing production agencies that will produce a high converting video and mass distribute it online. This is a great option for business owners who do not want to open a new can of worms and attempt to become the next Steven Spielberg.
Outsourcing your video marketing campaigns is a viable option that many innovative marketers are using these days. But if you want to stick with trying to make your own videos, I can give you some tips.
First have an adequate amount of lighting. When browsing video sharing websites like YouTube and Google Video, it will be very easy for you to run across poorly lit videos. This type of video advertising can give your business an unprofessional image. It can do more harm than good for what you are trying to accomplish.
You also want to keep your video as short and to the point as possible while still trying to convey your message. Another common mistake is marketers that try to sell the whole opportunity or service through the video. The main idea of internet video marketing is to serve as a sort of "internet commercial." You want your viewers to get a general idea of what service or product you offer and entice them a bit to follow through and visit your website.
The video is a tool that serves a connecting point on the internet. It is much easier for a video to get noticed and picked up on search engines than it is to rank your website. Internet video marketing will have your commercial displayed in front of a very large audience in a very short period of time.
You must remember that what you produce and distribute online represents you and your company. The idea is to keep a professional image and give your message in a timely manner. People don't want to see a video of you begging your potential customers to use your service or product. It may seem like common sense to you, but if you surf the net and YouTube for more than a few minutes, you will encounter countless videos that are accomplishing nothing positive for the person who uploaded them.
Think of how you want your customers to view you
Now Pay Close Attention --
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