subject: 5 Reasons Why You're a Damn Fool If You Miss Out on Video Marketing [print this page] 5 Reasons Why You're a Damn Fool If You Miss Out on Video Marketing
If you're an entrepreneur or a small business owner, you cannot afford to ignore video marketing any longer. If you hide your head in the sand and think you can succeed in 2011 without it, you're putting your business at risk. Do so at your own peril.
I've heard all the lame excuses... "It's too complicated. I don't look good on camera. I don't know where to start." Bullshit. With the resources and information available today, there's no reason not to adopt video as a vital marketing tool. I'll give you 5 good reasons why you're a fool to blow off online video:
1. You're going to be seen as irrelevant, behind the times and out of touch. It's not just that all the "cool kids" are using video, it's that your colleagues, clients and competitors are.
2. Video Marketing ain't going away. So lead, follow or get out of the way. It has nothing to do with being a "technophobe" - It simply has to do with good, smart business.
3. Your competitors will bury you. Video marketing is just too big a competitive advantage to cede. In a crowded, noisy environment where you must stand out, video makes the difference.
4. You're missing an opportunity to use the single most powerful way to reach and connect with your customers and clients. Obviously, networking and blogging and article marketing aren't going away. But nothing creates more of an immediate, personal connection than video.
5. You'll never be found on Google. Having video online gives you a huge leg up on search engine optimization. Google loves video. It's as simple as that.
So if you're doing business online in 2011 and you don't have a video on your website, or you're still not promoting your services with video, don't be surprised when you're left in the dust. And don't say I didn't warn you...
TV writer/producer Lou Bortone is "The Online Video Guy," who gives small businesses and entrepreneurs the tools and rules for cr
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