subject: Find The Key For Your Email Campaign To Reach Your Target Recipient's Inbox [print this page] Email Marketing is a right way to reach your potential customers. I am sure we all run into spam filter issues. We've found that on average, 10-20% of the emails drop into spam box instead of Inbox, You can blame the spam filters as they are getting your money wasted. You don't even have to be a spammer to be spam-filtered. As Innocent email marketers who send permission-based emails to people who requested them get spam filtered all the time.
Unfortunately, there is no way to kick off the spam-filters. The only way to avoid spam filters is to understand how they work.
Spam-filters look like search engines, they are looking at a long list of criteria to judge if your emails should be thrown into spam. Some phrases like "Click Here" or "Try the Free one Now" may tell filters that you are spammer. They'll assign points each time they see one of those phrases. Below is a sample of criteria from one of the most popular spam filter:
.Talks about lots of money (.193 points)
.Describes some sort of breakthrough (.232 points)
.Looks like mortgage pitch (.297 points)
.Contains urgent matter (.288 points)
.Money back guarantee (2.051 points)
.Why Pay More? (1.249 points)
If your email campaign's total "spam score" exceeds a certain threshold, your email is sent to the spam folder. You're probably going to ask "what's the threshold I need to stay under?" Sorry, but the threshold is different for every server. It's determined by the person who installed the spam filter software. If the person is really sick of spam, they'll set the threshold extremely low. Just about anything will get spam filtered then.
This list is not the full "spammy" criteria because it's constantly growing and adapting, spam filters can "learn" what spam looks like, every time someone clicks the "This is spam" button in their email program. Spam filters even sync-up with each other online, to share what they've learned. then they will make themselves even stronger than before.
Some email marketing solutions build good relations with ISPs. So they know exactly what should be customized for their client.
Here we listed some common mistakes we see some marketers make which result in accidental spam filtering:
.Using spammy phrases, like "Click here!" or "Once in a lifetime opportunity!"
.Going crazy with exclamation points!!!!!!
.USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL (especially in the subject)
.Coloring their fonts bright red, or green
.Coding sloppy HTML (usually from converting a Microsoft Word file to HTML)
.Creating an HTML email that's nothing but one big image, with little or no text (since spam filters can't read images, they assume you're a spammer that's trying to trick 'em).
.Using the word "Test" in the subject line (agencies run into this all the time, when sending drafts to clients for approval)
.Sending a test to multiple recipients within the same company (that company's email firewall can only assume it's a spam attack)
.Designing HTML email in Microsoft Word, and exporting the code to HTML (that code is sloppy, and spam filters hate it)
Please avoid of making those mistakes, then you may benefit from your email campaigns.
