subject: Internet Video Marketing - Creating Your Videos To Drive Endless Traffic [print this page] There are all kinds of internet video marketing gurus out there, but there are some simple things that you need to do in order to become successful with it. If you are not using video marketing right now I would highly recommend that you start using video marketing right away. You are leaving a lot on the table if you are not taking advantage of it right now.
YouTube is the forth biggest site in the world and people use it a billion times a day! Internet video marketing is just like any other form of marketing. In order to get your videos noticed by the search engines you need to optimize it correctly. I will provide you with valuable information that you should use to optimize your videos for the search engines.
Keywords
Now is the time to get pumped about Internet video marketing because the possibilities are endless. Pick out your keywords and make sure they are under 50,000 optimized keywords. I can't stress the importance of doing keyword research. Also, I typically pick out keywords that are searched for at least 50 times a day to make it worth my while.
File Name
Put your keywords in the file name. Make sure that you use dashes so that your file names are SEO friendly. A lot of people make the mistake of using underscores for there videos, which does absolutely nothing for their SEO. In fact, the search engine only read the first word and ignores the rest.
Tags
You have to have your keywords in your tag. A couple years ago people made the mistake of putting a ton of tags in there video and YouTube would index you for various keywords. As a general rule of thumb I would encourage that you only use 5 tags, tops. If your phrase is "weight loss" don't use more than three variations of your keywords, otherwise it will be seen as content spam.
Description
Use your keywords in your description tag at least once, but go for twice. I typically try to make them closer to the beginning which will do wonders for getting your videos ranked in the search engines. Also, make sure you use your words wisely because these can get indexed in Google.
Call For Action
It is vital that you keep your videos short and to the point. In fact, YouTube viewers actually love "how to videos" right now. So I would advise you to make them interesting, but stamp them with a link to your website or landing page, as well. At the very end of the video encourage people to click on the link in your description box, too. It is that easy, now you can drive an endless amount of traffic to your website!
