subject: Video Advertising Set to Boom in 2010 [print this page] Video Advertising Set to Boom in 2010 Video Advertising Set to Boom in 2010
Studies show that video advertising is set to grow into 2010, coming to fruition as a mainstream media source. Google Inc anticipates significant growth in online video ads as marketers become more sophisticated at targeting consumers interactively and they have already made huge steps to ensure they will be big players in this field by successfully acquiring YouTube in 2006 for USD 1.65 billion.
Signs are already clear that video advertising is the next big marketing tool with recent moves by Channel 4 to host full length episodes of the Peep Show and Shameless on YouTube and England's World Cup qualifying match with Ukraine in September being exclusively shown online. It is anticipated that Google may start charging a subscription fee for users wishing to watch videos without any advertising online; similarly, if a video has advertising then this could be broadcast for free. Programmes could be available for as little as $1.99 in less than 24 hours after they were initially broadcast.
President of Global Sales Operations and Business Development, Nikesh Arora of Google Inc says 'The one big shift in the next three to five years is going to be video advertising, if you believe there's a big consumer shift going on, the advertising dollars will have to follow'. It has also been said that advertisers are still trying to figure out the best way to take advantage of the online video phenomenon, with many companies simply shifting ads made for TV to the web at the moment. However, video advertising will inevitably mature and evolve and with growing popularity, making a video will be an attractive way for brands to pitch their products.
Google is certain that YouTube will become a profitable business in the imminent future and is aggressively moving towards enabling the site to generate ad revenue. In the third quarter alone, Google monetized 1 billion video views a week on YouTube. Arora went on to say that 'If you believe it can be targeted and it can be interactive - just those features are going to change the way video advertising will be done on the Web'. In a continually evolving digital world it is pivotal that you consider all the marketing opportunities your company has availa
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