subject: Finding The Right Printer May Not Be Easy [print this page] Its true. Finding the right printer may not be easy. But it also doesnt mean it cant be done.
It is indeed a difficult task to look for and finally decide on the right printer for you. The right printer, whether its a brochure printing company or a door hanger printer, needs to be able to handle your particular marketing needs and requirements. Because if not, you are sure to spend and waste your precious dollars on print brochures for example that will not provide you with the results you want.
Again, it may not be easy. But having the best printing company to provide you with your requirements is not impossible. Heres how:
Look for a printer that has both digital and offset printing services. The brochure printing company you find for example should have both digital and offset printing equipment. Having both services would mean that they are capable of providing you with orders in bulk and even for short print runs. This way, you can control the amount of collaterals that you produce and pay for, thereby saving you lots of dollars and your very limited budget.
Look for a printer with full color printing services. Color is the one element that can help you grab the attention as well as provide interest to your marketing tools. With full color printing capabilities, your marketing collaterals would have a much better chance of appealing to your target readers, which makes it easier for them to keep your print brochures or catalogs. Look for a printer that will allow you to print in full color front and blank back, full color front with one color back, as well as full color front and full color back.
Look for a printer that has pantone colors. Your printer should also be able to make available pantone colors for your print order, as well as other customized inks such as pearl inks and metallic inks.
Look for a printer that can allow you to print in any size you require. Whether you need your marketing tools in standard or custom sizes, your printer should be able to make them available for you. Standard sizes for print brochures include 8.5 x 5.5 inches, 8.5 x 11 inches, 8.5 x 14 inches, 11 x 17 inches, and 11 x 25.375 inches. While custom prints can be as large or as small as you want them to be. A professional printer will be able to do it.
Look for a printer with an FTP file server especially for online brochure printing companies. The FTP file server will make it easy for you to upload your file faster as it allows you to have files up to 50MB. But be sure to also look for competent technical support so they can help you upload your file without any problems.
Finally, look for a printer that provides free templates and free proofs. If youre new to designing, free templates and layouts can help you have a ready-made look for your print brochures. All you have to do is to input your message and contact information to customize your marketing tools according to what you need. A free proof on the other hand can help you check for errors even before your printer run your ads to press. Having free proofs will also let you see whether the capabilities of your printing company are well suited to what youre looking for.
