subject: Marketing Your Business - Grow Your Prospect List by Holding a Video Contest [print this page] Marketing Your Business - Grow Your Prospect List by Holding a Video Contest
Nothing connects you with your prospective clients and customers better than face-to-face contact. Short of that video is a great way to accomplish this on massive scale. Okay, now on to the details of formulating your video.
In this article I'm going to offer you three tips to guarantee your video contest is an instant client attraction hit.
1. Make sure that the offer is enticing. How? By offering something that your audience really, really wants. Let's say you are a wedding photographer, what does your prospective client want more than anything? That's easy - photos! Here's an idea starter, you could offer to shoot the wedding as a prize -or- if that's too much how about offering an engagement portrait session? Whatever you decide make sure it's something that will really make people sign up in large numbers.
2. Don't be boring but don't be over the top either. You'll have many choices to make as your designing your video. One of the most important is the look and feel of the video. It's critical that the theme and the message contained match your branding. Also this is where being your self really pays off. Your goal is to connect with the viewer.
Bonus tip: Think of your video like as a mini, mini-movie or short as they are referred to in the film world. Keep this in mind as you're planning your video, videos that are story driven are more entertaining than a commercial. Remember even documentaries are story driven. Documentaries or well-crafted parodies connect with your viewer, commercials are a sales pitch - that's why we fast forward through them.
3. Be clear in your offer. Potential participants will not enter your contest if they're questioning what they are getting. To avoid any confusion be clear on what you expect from your entrants in return. For example, will you only accept videos from them in return and if so, how do you want them delivered i.e. DVD's, videotape, or would you prefer a digitized format like YouTube?
Below are some final guidelines you should consider as you're planning your contest.
- Be crystal clear on the offer (i.e. prize) and what you expect from entrants and what you will and will not accept
- Provide a clear deadline and give potential entrants plenty of time to comply.
- Finally, be sure that you promote your contest regularly, you can do this via your blog, e-newsletter, Facebook fan page, Tweet about it, send press releases etc. Also seriously consider marketing your contest off line as well.
If you follow these 3 tips you will create a contest that will not only be enticing but will provide you with plenty of fresh leads that you can market your services to again and again.
Rodney Washington
Are you an entrepreneurial minded photographer? Would you like to
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