subject: Promote Your Company: Top Tips [print this page] Promote Your Company: Top Tips Promote Your Company: Top Tips
If you want to run a prosperous business then promotion will play a key role in achieving success. Promoting your company is intrinsically linked to operational success and there are opportunities to do so every day, you simply need to be open to the suggestion.
First and foremost, you should dedicate a daily time slot to business promotion, whether planning, implementing or evaluating. Even if your business is performing well, you should still set aside time to be spent on business promotions.
Making others aware of your business is one of the main ways in which you can market your goods/services and therefore generate revenue by boosting sales. Creating awareness amongst your target audience is key when establishing a successful business so take this matter into your own hands and don't rely on word-of-mouth to do all the work for you.
Gaining press coverage in relevant publications is an effective way to raise awareness of your organisations and the goods or services it provides. Publications are read by specific members of society so make sure you accurately target your communication to suit.
Newsletters are another great form of communication which can help to build up a following for your business, can encourage new customers to use your company and provide existing and prospective customers with a regular reminder about your products/services.
A newsletter can be simple yet effective and contents can include promotional offers and competitions, as well as advice, opinion and discussion forums.
If you are establishing a new business or are introducing a new product/service then a pricing promotion might be another way in which you can generate initial attention from consumers. Having an introductory price for your product/service can generate initial business, from which you can build a customer base.
The internet is fast becoming one of the most popular places to promote business. A website is an essential for most businesses and it is advisable to learn more about the most effective ways to increase online exposure for your company. Customer testimonials support business credibility and look great published on a company's website. You should ideally be gaining regular feedback from clients so ask for a testimonial when doing so and use the fruits of your labour to secure more business.
Last but not least, utilise as many sources of business promotions as possible. Outgoing sheets of paper can have letterheads added and branded business cards can be handed out by employees.
Branded business stationery is another way in which you can promote your business. Your business name, logo, contact information and URL can all be added to envelopes, receipts, faxes and email signatures amongst many other things.
Promotional gifts are another way of getting a company to stick in the mind of its customers and all sorts of fun things can be branded, from pens and folder to bags and umbrellas.
