subject: How to Use YouTube and TubeMogul to Drive Traffic [print this page] How to Use YouTube and TubeMogul to Drive Traffic
Viral videos are quickly surpassing textual content as the media of choice that consumers turn to whenever they're building trust with a company and making a future buying decision.
YouTube is the video sharing site of choice - where people upload, watch and share videos with their peers and prospects, but it's by no means the only viral video site in existence.
There are many video sites - such as Revver, Vimeo, Howcast and more that allow you to upload and share your video with your niche target audience.
Viral videos are great for allowing you to drive traffic back to your site because even if they don't allow you to place a clickable hyperlink on the video itself, at the very least they allow it in the description area.
YouTube was powerful enough as a stand alone viral video portal. Then came something that complements it perfectly and makes driving traffic to your site a whole lot easier and a whole lot faster - TubeMogul.
TubeMogul is a free site where you upload your viral video once and they use a system called OneLoad to distribute it to tons of other social networking sites where videos are allowed. Once it's uploaded, their analytics kicks in so you can see the results you're getting and optimise your video marketing efforts.
They can tell you who's watching your videos, from where, how long they're staying tuned in, how often your videos are being embedded into other people's sites (making them even more viral in nature), and much more.
TubeMogul also uses a system called PlayTime to showcase your videos and track their results on social media sites where the videos played are relevant to the viewer's interests. However this option is a pay per watch form of viral video marketing.
You can check in to see real time statistics of how your videos are performing. It'll show you how many impressions your videos have had, and whether any social actions took place. For instance, did the viewer Tweet a link to your video or share it on Facebook? With TubeMogul, you'll know.
It even goes so far as to show you where people click out on your video, where they fast forward and if they have to rewind. This kind of extremely detailed data can help you improve your video marketing skills so that each and every time, you're delivering exactly what the people want.
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