subject: How to Write Video Marketing Scripts For Your Company [print this page] How to Write Video Marketing Scripts For Your Company
When developing a marketing plan, your web site should be an informational portal that sets you apart from the millions of others who have a static face and banner generic text. Creating an unbiased professional looking PR video is a critical element in making your company site more memorable.
Creating a video marketing script can be a daunting process unless you break down the components. The ultimate goal of a marketing script is to sell your company's experience and core competencies to the potential client perusing your website.
Whether you are a small business or large company, your PR video needs to have specific elements to help your customer understand your business philosophy and whether or not you can help them with their problem.
Marketing campaigns that incorporate video messaging can be more effective and provide a better connection to the prospect than a pen or calendar with your face or logo. A marketing script can be broken down into 3 essential components!
1. Opening - marketing scripts should introduce the company, its basic philosophy toward customer service and the business sector they service. Your opening should be 10 seconds or less and create an immediate impression of professionalism and respectability.
2. Core Competency - Once the opening has established your organization as a viable company with experience and business maturity, your message should define your core competency or underlying area of expertise you bring to the table. The prospect needs to feel confident that they can depend on you to solve their problem quickly.
3. Finish with a strong statement that exudes confidence and portrays your business as the only one that can make their issue go away. Sell your customer on why they need you and go to the next step of making contact.
In summary, your video marketing script should be focused on establishing a connection and relaying your business philosophy and ability to meet their needs within 60 seconds. Define a goal before sitting down and drafting your scripts and once you have created a few, re-visit them to see which one best meets that goal. Mix and match the three elements to create the best overall content for your script.
Now Pay Close Attention --
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