subject: Practical Mobile Marketing [print this page] A mobile phone is a highly personal communication device. Mobile marketing is not about spamming uninterested people with irrelevant SMS messages at 2:00 am. Marketers have to respect this. Never send messages to someone without having their permission. Sending unsolicited SMS messages to people is not good marketing. Aside from the ethical aspect of spam, it does not work and costs you a lot of money. Do not do it.
Marketing activities that depends on the permission of the consumer is referred to as permission marketing and is central to mobile marketing. Embrace permission marketing and protect your list of consumers, it is the people who have given you permission to speak.
With text message marketing you can send one message to a friend and expect a load of responses coming from numerous people in response to your sent message. All around the globe, this method of promoting business has become a popular trend. The services offered by various telecommunications companies have greatly enhanced the rapid growth of this type of service. Marketing using the cell phones is indeed very practical, convenient and economical.
In these days, text message marketing has already become the most popular means of doing some business promotions and campaign. With the brands of mobile phones these days, anything can always be made handy and possible. The services offered through texts have helped many agents and businessmen in promoting their products and services these days.
Six Sigma Certification has a lot to offer many different industries. Ironically enough, it can even help out the marketing department, which is almost like its pseudo-twin, if you will. Marketing and Six Sigma both place a heavy emphasis on the voice of the customer and customer satisfaction. Their goals will ultimately be different, but both still involve the same ultimate outcome: customer satisfaction. Six Sigma will focus on cutting costs and improving performance, while marketing will focus more on spending to increase ad visibility and reworking the product packaging and features to get a better response.
While every business may have a business card, not everyone has a professional one. It is crucial that your custom business card stands out among the crowd. This can be done by purchasing color business cards and then making them creative. There are many businesses that become too lazy to go beyond the generic layout, thus leaving clients bored and unimpressed. If you were to have a professional business card that was full of life, perhaps it would say something about your business to others. It would not only show them that you stand out from the pack, but you also pay extra attention to every detail. For instance, adding photos to your business cards would also make it original. As long as it draws attention and screams purchase my services, it will be beneficial.
Let's start with a very simple, but thorough definition of marketing. The American Marketing Association defines marketing as "...an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
This definition makes it pretty clear that marketing is not an activity by itself, but rather, a collection of strategies and actions aimed at driving business to your door. Marketing tactics may include branding, advertising, public relations, merchandising, direct mail advertising, phone sales, infomercials, multi-level marketing, and more.
The wheel is your market. All those different mediums are designed to bridge you and your message with the wheel... your market. The idea is to use many different ways to get your message to your market. That way, if one or two of them cease to be effective, you have many more to fall back on.
Just think though... you could have a message, many different mediums, and still have a flat tire (market). You have to know what your market wants. If they don't want what you are offering, it won't matter how you get it to them, and they will be an uninterested or flat market.
