subject: Web Design and Training Clients to Use Their CMS [print this page] Web Design and Training Clients to Use Their CMS
Many businesses fail to train their clients to use their CMS (Content Management Systems) after they have spent a considerable amount on the construction of the website in the first place.
Many web design businesses are not fulfilling their duty towards their clients. It is all well and good selling a web design based on all the well known merits of CMS; but, unless the client has the benefit of individual training on how to do the basics to their site, then the value of a CMS is lost.
So what training does the client need? It all comes down to what level of competency the client has in utilising a word processor as an example. All of the popular CMS platforms such as Joomla, Drupal and WordPress have good administration areas; and each one has its benefits and drawbacks.
Take the Joomla CMS and now the WordPress 3.0 CMS as well. It isn't just a case of writing an article, saving it and there you go a new page on the website is born. Rather, there is always the extra level of creating a menu item to point to that article/page before there is a method by which the site viewer can navigate to the new content.
So what training methods work? Until recently, well laid out PDFs with clear and sequential instructions could suffice. But having written a few myself in the past it becomes abundantly clear that these are excessively time consuming to create and extremely inflexible to use.
A PDF or any other sequential training aid runs the risk of forgetting to put the water in the kettle prior to turning the kettle on. It doesn't make for good tea and won't make for a great article either!
Personal, face to face one on one training is still the best for the client. But again it is excessively time consuming for the designer to wait patiently whilst the client creates his own personal 'Hello World' article.
The maturity of the internet video rendering market now provides the designer with the perfect opportunity to provide quality training for their clients. Training videos can be produced simply from screen capture technology. The more sophisticated of these can provide picture in picture functionality and all modern PCs can easily cope with the excessive demands made on them by image processing.
The massive benefit to the client is that they can re-watch the videos in their own time as many times as they want. Or they can return to them in the future when they have forgotten the training they did previously.
The huge benefit to the designer is that these videos can be created for the generic client so the same video can be utilised time and time again.
It is with great pleasure now that I can direct a client to
Now Pay Close Attention --
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