subject: Commercial Videos on YouTube [print this page] Commercial Videos on YouTube Commercial Videos on YouTube
More and more companies are starting to realize the usage of internet marketing to reach out to their customers. As a student taking marketing courses at a university I believe that the usage of internet is far from being used to its full potential. In our classes we have been discussing the subject and talked about different ways of using the internet as a marketing tool.
The companies is getting better on using internet as a tool and they are starting to realize the usage of sites such as YouTube as a channel to reach those customers. The marketing strategies of the old are on the way out, it is time to redo and create new ways of marketing. One way that is already big and proved to be useful is to use videos on internet to send out the company message. The YouTube site is one of the most popular in the world and every day hundreds of new videos are uploaded to the site. Smart companies are taking advantage of this and using the site to promote their products and to reach out to new customers.
As soon as a new video is out on the site people can view it, and leave their comments to it. This is a great way for the company to get reactions ant thoughts for potential customers, what attributes they are looking for to buy that particular kind of product. To get the customers thoughts on their product even before the product is launched is a great benefit for the company.
Just take a look at the commercial video from McDonalds that was out on YouTube, where they did commercials about their new fish hamburger. It did not take long time before people starting to sing the song, myself included, and doing their own versions of the video. It is a great way for the company to get people interested in their products.
One classic video on YouTube is the Mentos and soda video, where some guys takes a Mentos and put it in bottle of special brand of diet soda and catches the reaction on tape. It was a great video and today there hundreds of similar videos out on the YouTube site. In fact, as I'm writing this article, one video where they are doing similar experiments, has over 11 300 000 views. Isn't that great advertising for the company then I don't know what is.
I believe that on the YouTube companies can help their customers by putting out videos on how to best use their products. There instructions videos out there now for almost every product you can imagine and if there is no video out right now that can help you with your problem, you can be sure that it soon will be. Today not only the companies but their customers put out videos where the show you how they think you should use the product to get the best out of it. This has resulted in many video
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