subject: How To Improve Search Engine Rankings? [print this page] Search engine rankings are nothing but, the position in which your site is displayed among the list of matching sites for a corresponding search entry. Rankings can vary depending on the keyword being searched for.
Search engine rankings are dependant on certain factors, and a proper understanding of them will help you boost the search engine ranking of your site.
1.A website needs as many back links as it can get. These act as a channel to boost the flow of traffic to your site.
2.The more relevant back links your site acquires, the more chance that it will be noticed by search engine spiders, thereby increasing its ranking.
3.Keyword density and relevance is another factor that gets your site noticed by spiders.
4.Your back links should not just be many in number; but should also be relevant. Back links from sites with little or no relevance to the subject and content of your site will be of no use to you, as they will not improve your rankings but bring them down.
5.Linking your website with popular social bookmarking sites will increase traffic as there is scope for tagging that leads to a boost in relevant back links.
Understanding these points will give you an insight into promoting your website and moving it up on the ladder of search engine rankings. But getting to the top requires a lot of experience in SEO and is a time consuming process as well.
