subject: Take Advantage Of Easter Promotional Gifting [print this page] Holidays are good times to give clients, staff and customers promotional gifts. With the holiday spirit in the air people welcome the addition of a gift. The purpose is to not only to show your appreciation to the people that are important to the company, but also to bring in new business from new customers who may receive the gift. If done right the effects long out-weigh the cost, such that most big corporate companies regularly deploy this method to help with branding and bringing in new customers.
The next major holiday coming up is Easter. This is a good time to start working on your new advertisement and promotional gifts campaign in order to take full advantage of it. Easter offers great opportunities as far as promotional gifting as chocolate is very popular for this holiday, and chocolates are the most inexpensive promotional gifts. They come in all shapes and sizes, you can purchase individually wrapped chocolates, bars, boxes, and many more different options. No one says no to chocolates, they are universally loved and appreciated, especially for Easter, so you know you can't go wrong by offering them. Along with the many choices of chocolates you have many choices of wrapping and colors to match your logo which will be on each chocolate or box.
Other Easter options include the famous logo bugs. These are cute characters that carry a ribbon with all your company's details. There are many different characters to choose from, but for Easter, the cute chick is a wonderful choice. These are low cost options and offer longevity as many times these are placed on computer monitors or in the window of the office.
No one turns down something for free, this is why promotional gifts are so effective and popular. Gifts go back into our childhood when we impatiently waited for holidays and birthdays to receive our gifts. The feeling when receiving a gift is pure joy, its happiness and satisfaction. It's a feeling of being appreciated and loved and makes just anyone feel giddy, especially if the gift isn't expected. That's what makes promotional gifting a successful advertisement strategy, as the feeling the receiver gets from the gift is then associated with your company and logo. So from that point on every time they think of your company, they will get that same feeling they got when they received your gift.
Try to give something of real value or perceived value to your customers. Quite often when you only have a few seconds to make a good impression this is one tactic that really makes you stand out from the crowd. Of course this gift will also have your company's logo on calling the customer back time and time again.
Just buying the gift doesn't take it far enough, the presentation is also very important. This is where you can show how your company represents itself and shows attention to detail, by the wrapping and details that you've looked into when putting the gift together. Aside from the wrapping and little details to the presentation, consider the delivery as well. The more personal the better, hand deliver at all times possible. This will have a major impact on the receiver leaving a great impression and also making them feel extra special.
You may have looked through all the points above and have made sure that everything is in check, however, if you don't enjoy the actual act if gift giving, that's projected into the actual gift and reflected on your company. Consider that this is a way to get above the rest of the companies, and that it is a serious competition to get the customer. Pay attention to details and know your customers, in order to make sure that you offer them the right gifts that they will appreciate for a long time and in return get long lasting business from them.
