subject: How to Video - Business Biography [print this page] How to Video - Business Biography How to Video - Business Biography
Brochures, business cards, sales letters, and company profiles are all helpful in telling potential customers what a business does. And now, there's a new way to show potential clients how you can help them.
It's the short, powerful video biography. I call it a "mini-bio," because it combines the visual impact of video with an extremely short written presentation - two minutes or less.
This feature can be sent to customers via e-mail, or posted on your web site. Either way, it gives viewers a chance to preview your business.
What should YOU include in your mini-biography? Well, I'm a business writer, not a videographer. But I write mini-bios all the time. Here are some of the things I include.
1. Beginnings - How did your company start? And perhaps even more important...why did it start? What special way do you assist potential clients? (You may want to include some old photos of the founders or the original building in this part of the video.)
2. Territory - What geographic area do you cover, or do you serve the entire country, or the entire world? (Some companies may wish to include a photo of a map highlighting the regions they serve.)
3. Customer contact - Do you contact customers by phone? Do you go to their businesses? Do they come to your location? How can you dramatize these things in a short video?
4. Executive message - I like to include a quote or two from an executive of the company. For a more powerful impact, I try to keep each on-screen quote to about 20 seconds or less.
5. What is your USP (unique selling proposition)? What differentiates you from other companies in the same field? How can you dramatize that visually?
6. Conclusion - What do you want the customer to remember after viewing this video? Perhaps you might want to end with the company slogan, or a statement (and hopefully video dramatizing it) about your special abilities to serve your clients.
7. Finally - Consider the words COMPACT and IMPACT. How can your video make a major impact in
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