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subject: Nofollow Seo [print this page]


Now, not too long ago, Matt Cutts, the head Webspam engineer for Google, posted about the nofollow attribute tag. He posts about it occasionally, as it is an often debated topic. Basically, when you add this nofollow tag (rel="nofollow") to a link it will essentially tell the search engines that while you are providing that link, you are not vouching or endorsing the page it is linking to. What does this mean to you? Well, every page that gets indexed in the search engines receives a different amount of "voting power"

Internal links are those which are present on our pages, in menus and various navigations. For all elements on the website we have total control and therefore we can choose anchor texts and whether the nofollow attribute will be present or not. This means that with carefully chosen words we can help both human visitors, web spiders, bots and web crawlers to understand what is on the page where the link is pointing. It sounds simple but most websites are not using the whole power of links. On-page optimization is more than keyword frequency--the whole content describes the page.

Most blogs and some websites allow you to leave a comment. You can usually add your website link and this helps in terms of getting some traffic (if your comment is interesting enough) and increasing the number of backlinks to your site.

If there is a link on your website that you don't want there - you don't want it there because it has no value to your reader, so you'll want it deleting, not making nofollow. If you just make it nofollow & don't spend the time to make sure that your visitors time isn't wasted by following spam links, but you do spend the time making sure that these links aren't followed by the search engines, what you're saying is that you're making your website for the search engines, not for your visitors!

Many of the newer SEO back-link checking scripts now include information on whether or not a website or blog is using nofollow on its pages or in its robots.txt file. This information is useful for site administrators that want to know which sites are giving them ranking and which ones are not. As Ralph Waldo Emerson once said "Knowledge comes by eyes always open and working hands; and there is no knowledge that is not power."

Unfortunately, there are two types of links. Every link can be marked with the "nofollow" tag which means that Google will not follow (visit) the target page and this link will not contribute to the PageRank of the target page. This means that nofollow link is worth much less than a normal one. The main problem with links is that on the page display in browser there is no difference between them. From the link itself you can not see if it is a no follow or do follow link unless you check page source. This is a huge drawback of browsers when doing SEO and searching for backlink opportunities.

Check the page source. Load the site in your browser and click right mouse button. From the menu select the option "View page source". The source will be opened in notepad or similar text editor. Then press CTRL + F, fill in the word "nofollow" to the search box and press ENTER to search for the nofollow attribute. This way you can find out which links on the website are nofollow.

Links are now either dofollow or nofollow. From the perspective of building links to your site or blog, dofollow links will always give you more link juice. While nofollow links won't either harm or help your link building. With that said, how you decide to build links with respect to the nofollow attribute (whether you want to get ONLY dofollow links or both to create a more natural array of links) will be an individual choice.

by: James Dann




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