subject: Why You Should Outsource Telemarketing And Lead Generations Services [print this page] Its not a question on whos the better lead generator, your in-house or outsourced team. In telemarketing and lead generation circles, its absolutely a question of building a stronger telesales and lead generation function that is strong and sustainable. Which means it should be a well integrated feature of your companys selling framework.
Whos Afraid of Outsourcing Telemarketing and Lead Generation?
Apparently, none. Most big-named multinational companies outsource their telesales and lead generation functions. They go for outsourcing to jack up their sales and productivity in a relatively shorter period of time than when done the traditional way. If your organization is looking to take the sales short cut, have your lead generation section outsourced. It does help that your company has an in-house sales leads team, but consider your outsourced team an extra long arm.
Advantages of outsourcing telemarketing and lead generation services
Other than a faster more streamlined service, your outsourced lead generation team does these for you:
1. Quality control
In a business to business appointment setting context, an outsourced lead generation service affords your company quality control of the calling process. You can keep track of the target and message with your prospect clientele. With this function well reigned, youd know whats going on with telesales and leads.
2. Constant operations
This leads to a non-stop work flow as your company and its outsourced team share in the telesales and lead generation information. Nothing is achieved by mistrust or sudden stoppage of the contract because your outsourced team is privy to all information. Its hard to train a newbieyoud have to start from scratch plus the unwarranted new spending on a set of acquired skills that just went to waste. Lesson? Keep communication lines open.
3. Focused efficiency
An outsourced telesales and lead generations team means a cut and a back up on your in-house sales team. This way you can get into the mix with your own telesales team that takes charge of the first stage sales while your offshore team goes after qualified leads. The bottom line is, it boosts your sales efficiency, leaving almost nothing to chance, and shrinking your customer acquisition cost.
Furthermore, it is widely know that lead generation team deliver better results under highly controlled working environment.
What to look for in telesales and lead generation services
Keep in mind that you are supposed to work with an outsourced partner that:
has superior telesales pipeline system in place
can build the sales process of your companymeaning, offering sales development program, looking up your client niche, setting up the call approach and phone script and hiring and training your sales and lead generation team
can work with your companys internal structure and culture
When you partner with a telesales and lead generation specialist that you trust, the relationship goes beyond return investment. You can expect your customer base to grow stronger and wider.
