subject: Know Your Audience and Speaking to Their Level of Interest With Your Marketing Videos [print this page] Know Your Audience and Speaking to Their Level of Interest With Your Marketing Videos
Successful marketing videos and sales videos are aimed at a particular audience demographic. Face it, you speak differently to a group of kindergarten students than to a consortium of chief executive officers of Fortune 500 companies.
Well, anyone knows that. Silly example perhaps, but the point needs to be made. More subtly, you would use a different vocabulary with a group of college educated professionals than with blue collar workers. Again, that seems natural, common sense. "Tell me something I don't know."
Consider the script of your web video marketing effort. A successful sales video production depends on the presenter using language that is suitable to his or her audience. People don't like to be talked down to either. Don't underestimate the intelligence of your audience, but at the same time, don't try to impress them with how smart YOU are, either.
Any video producer or videographer knows that success and sales hinge upon the presenter reaching out to the target audience and identifying with them.
Sometimes you're in the tough position of knowing that what you are selling is something that people really aren't interested in, or don't naturally see the need for in their world, and that, unfortunately, is a tough sell. That requires skillful salesmanship. If you're in a situation like that you need to find a chord to strike with your audience, somehow relate your product or service to something important in their lives, convince them that what you are selling genuinely IS the best thing since sliced bread.
Incidentally, Otto Frederick Rohwedder of Davenport, invented the first bread slicing machine. The first commercial use of the machine was by the Chillicothe Baking Company of Chillicothe, Missouri, which produced their first slices on July 7, 1928. (source, Wikipedia).
So, know your audience, even
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