subject: Outside Digital Marketing - Stopping Destruction To Dynamic Signage Displays [print this page] Outside Digital Marketing - Stopping Destruction To Dynamic Signage Displays
Outdoor digital signage is using splendid hardware to sell and enhance branding for any number of businesses.Branding is moving away from printed posters or even newspaper print, still a basic flat panel screen TV along with a fundamental media player is being deployed to capture your eye with jaw dropping force.Out of home electronic advertising is in most shopping centers, airports, ferry terminals and train stations. Even small firms are using them to sell their products in store and uplift sales.Out of home dynamic marketing is a marketing solution that can sell or enforce you brand every second of the day, so is the expense worth it? Well it definitely is as many advertisers are configuring this method to get their marketing point across, now using new devices you can broadcast your ad to local mobile/cell phones perfect for marketing to local people.Outside electronic signage will substitute previous marketing methods within the next 2 years this is the motivation why many broad sheers have gone on line, so they can advertise for customers however the return on investment is very poor in contrast to out of home electronic signage.Outside electronic advertising - defending your investmentOutdoor electronic signage is fitted outdoors, nevertheless we are all responsive of how fragile the displays are, if you have ever had an LCD or plasma TV, you will know they are considerably thinner than CRT screens and the smallest bang can smash the screen and render the Television a waste of time.Have you ever asked acquaintances and relatives about their new flat screen TV when they have young offspring, you will see that a plasma or LCD television is without difficulty ruined; this could be from your child's favourite gadget or a gaming consoles handset unintentionally hitting the screen.Now a commercial monitor that is designed for electronic signage can cost in excess of $2,500 per screen so protection is a requirement, or else it is quite pointless in installing the costly displays if they are not protected.Now picture the dangers when you place a commercial screen outside, you have the probability some hooligan will through a rock or stone at the display and if it hits the Monitor, you are sure to have an pricey substitute cost, however on the other hand if the screen is protected in an LCD enclosure, this will supply all the protection required, above all if the unit is fitted to a wall high up at say 12 feet from the footpath.Out-of-doors digital signage protection with an LCD enclosureSunlight Dilemma.There are quite a lot of challenges to watch for, first there is the sunlight if the display is placed too near the front of the case the heat build up will over a period of time start killing the pixels in the screen making the screen fail before it should.Answer.An LCD enclosure must have a UV filtered viewing window; this will filter out most of the damaging UV rays that kill the pixels and another point is the display must have a minimum of 2" opening between the screen and the door or else this gap will trap the heat and it will not disperse.Vandalism Issue.When you leave outside digital marketing unattended in isolated locations, there is a tremendous chance they will get harmed if there is no fortification.Answer.An outdoor digital advertising enclosure offers different solutions against vandalism, ordinary units that are designed to be installed from ceilings or high up on walls, keeping everything out of arms way, preventing vandals from spray painting the display.Then there is the locks, look out for outside dynamic signage enclosures that are supplied with high anti vandal door locks as most producers fit average locks that are easily opened by a screwdriver.Let us consider the viewing window, now when using digital outside marketing equipment in volatile areas you need to also upgrade the viewing window thickness, look for a company that provides these in various thicknesses up to and including " (19 mm).Over the past 17 years the author has developed a portfolio of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use, this range of monitor enclosure is fantastic for home use too.
