subject: Video Marketing - Show Them What You Mean [print this page] Video Marketing - Show Them What You Mean
Today we have high-speed connection. What that means is that more people have access to video. People are even able to view streaming video through their portable devices now. The result is that the media is in demand. Today, despite lowering illiteracy rates, there is more call for marketing with fewer words. People may be more likely to click a video link than they are to click a link to text. These tendencies are a concern to individuals that work in marketing. The result has been the development and refinement of a specific type of marketing. The specialized marketing that has developed in reaction to the spread of video demand is called video marketing.
This marketing is used to deliver brands and products to potential customers and clients using video content. The approaches do vary though. In the most direct approaches you will find video that resembles the classic commercial. A product or brand is presented in the video. Even these traditional forms are being delivered in new ways though.
You can find short versions of these streaming alongside web content on webpages. You can also find it played as a visitor waits for their online game to load. These placements have specific demands on the video that is placed there. In some cases it is only the encoding format that is different. In other cases the content must be created or edited to fit the very short amount of time that is available. These are not the only uses of video marketing though.
In other cases a video may be used as a way to attract a potential buyer or client. These videos may have little or nothing to do with the product or services that are being offered. They are simply entertainment that is offered to attract the visitor. The visitor is then introduced to the product and services. This is another method that is employed online.
There is a market for video marketing on mobile devices as well. Interestingly, though the video market only recently emerged in mobile phones, the technology is advancing at a rate that is demanding little adaptation of video content. While the internet has propagated a vast number of short films that range in quality, cell phones are progressing rather immediately to that same level. This is side-stepping the development of possible mini-films for hand-held devices. In reality streaming video is at a level already that is allowing many people to watch feature length films smoothly as they might on a DVD player.
Your particular application will determine the best approach and whether there is a need for video marketing. In some cases a product may benefit greatly from such marketing. There are some brands that may benefit more form other marketing solutions. You can learn more about the many marketing solutions that are commonly used today by searching online. If you have specific questions about your situation t
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