subject: Profits Beyond Membership Sales in Your Health Club [print this page] Profits Beyond Membership Sales in Your Health Club
When we think about profits beyond membership sales, I would venture say the obvious ones come to mind such as; supplements, tanning, tanning lotions, and clothing may be the first to come to mind. Now think outside the box for a minute, do you have an aerobics room? What are some things that you could with that aerobics room? Rent it out for a church? Rent it out for network marketing company? If you can think of it, make money off of it. In these times it's about creating other sources of income with the resources at hand, even it just a few hundred bucks every month.
First let's look at the basic profit centers. What's the key to having successful profit centers? Hello? Anybody there? The key to successful profit centers is to have someone oversee them that has a vested interest in making sure those profit centers are successful and profitable. The person for that job is not you either. Delegate one of your staff to take charge of these areas. Give them power to come with ideas for specials and sales. Then reward with a percent of the profits every month. By rewarding them with a percentage off the profits, you are giving them a vested interest in making sure the profit centers are profitable.
All too many times, a club owner will add a pro shop, supplements and tanning lotions to their club, and they think their members will buy stuff just because it's there. Wrong answer George! Your staff has to up sell. If someone is getting drink and using a credit card, your staff member needs to ask them if they would like to pay for their post work out drink as well. If you get 1 out 10 people every day that do this, at an average of $4.00 per drink, over a year's times that's over $1200 you just brought in by just asking one simple question. If you have no one marketing them, (you have more important things to do than market a bottle of protein powder) then you are not going to sell anything. So offering a commission to your staff on sales or if you have a smaller staff, put one person in charge and let them run with it and reward their successes in these profit centers.
Next look at some not so traditional profit centers in your club. Take your aerobics room for example. How many people are using the aerobics room on Sunday morning? I would venture to very few. So why not look for new church that is looking for a place to hold its services. I ran a club in Tennessee and we made an extra $1,000 a month by renting out the aerobics room for their Sunday services. They rented the space for over year and not one time was their issue, and every month I got to deposit a thousand bucks into the bank. That thousand bucks covered one of consultant's salary for the month. Not too bad in my opinion. What else could you possibly get off renting your aerobics room to a church? Wait. Hold on. I see the answer coming. You got it! New members. How would you like to have a 100 people walk into your club every weekend. That is free exposure to your club. You are also on their good side, because you are allowing them to hold their services in your club, so they feel somewhat obligated to use your club. What if you added just 2 more new members each month as well? Double bonus!
When adding profit centers, you have the people in place to run them. Taking the approach of "If I add it, they will buy it" will only get you one or two things. Lots of expired protein and extra work out shirts because nothing sold, because no one asked for the sale!
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