subject: What Job Seekers Will Learn From Barack Obama [print this page] What Job Seekers Will Learn From Barack Obama
The election is over and Barack Obama will be our next President. His campaign demonstrated a few techniques that any job seeker will employ to enhance their job search.
Positioning Statement
What was the cornerstone of the Obama campaign - the one word that summarizes the reason to vote for Barack Obama? I doubt anyone has confusion here. We tend to've heard "Change" so many times that this one word has return to represent everything concerning the Obama campaign.
When you're thought of for a grip by an employer, what word or phrase can represent everything you offer? You must develop a topic that a hiring manager will clearly understand and articulate.
Contrast this with John McCain. The one word that saturated his campaign was "Maverick." Although the utilization of this word had several similarities to Obama's use of "Modification," it did not resonate with voters. The rationale for this can be the complexity of the image. Obama suggests that amendment, individuals are sad and change will create them happy. McCain is a maverick, a maverick can build changes, the people are sad and also the changes can create them happy.
It's basically the identical argument, but for Obama, it's clearer. This clarity translated into greater trust, and additional votes.
Advantages
Which candidate offered the hiring managers (all people) additional value and larger benefits?
Each candidates created a ton of campaign promises. Obama's were additional specific in several cases. For instance, his tax policy consistently focused on: "Cut taxes for ninety five % of employees and their families with a tax cut of $five hundred for staff or $one,000 for operating couples."
Hiring managers create decisions primarily based on which job seeker will give additional value to them and to their company. A $five hundred tax cut isn't significant for many folks, but it is a tangible, specific benefit.
In your interviews, you wish to demonstrate what value you'll be able to provide. The simplest manner to try and do this is to indicate how you have got provided value to past employers. For example, "at ABC company, I implemented a brand new material handling system that improved our processes and saved the corporate $250,000 per year." For a hiring manager that needs to improve their material handling processes, this candidate would make a terribly strong impression.
Storytelling
Political conventions, speeches and debates have developed the same strategy employed by both parties - Storytelling. How several times have we tend to watched a candidate parade a series of folks, telling the story of each person and the way they can help that person if elected.
The point of this strategy is to create a terribly clear image of what the candidate can deliver and create a robust personal connection. Political candidates have learned that individuals do not vote for logical, factual arguments by themselves. The logic and facts are important, but the emotion and private affiliation are a minimum of as important.
Storytelling can be terribly effective in an interview. You can show a hiring manager, terribly clearly, what you have got done within the past. This offers the hiring manager a feeling of what it'd be like to work with you. It's this sense that can tip the scales in your favor and acquire you hired.
Exercise
Choose the candidate you supported within the election, or do this exercise with each candidates.
On a piece of paper, draw a vertical line down the center of the page. Write the candidate's name at the prime of the left column.
Below the candidate's name, list the high 3 reasons why the candidate should be our next President.
Write a short paragraph, three-5 sentences, for what you'd notify somebody that's undecided to influence them to support the candidate.
At the high of the correct column, write your name.
List the top 3 reasons why you must be hired.
Write a short paragraph, three-5 sentences, for what you'd advice somebody that's undecided concerning hiring you.
Compare the 2 columns.
? Which is a lot of specific?
? That demonstrates more value to the hiring manager?
? That is additional personal, giving storytelling examples?
? What can you alter in your resume and next interview?
